How to leverage heat maps to improve your business?
Monday, November 22, 2021
One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits.
Heat maps measure the density of data in a given area. By representing density with colors, heat map data easily identifies the areas where information is most prevalent. This allows users to detect important patterns and make appropriate changes. This is why heat maps are by far the most popular way to measure the geographic density of data.

How are heat maps used in business?

Heat maps serve many different purposes in business. They are a great way to determine where data is present and where it is not, which provides companies with valuable information. Read the complete article here

You might be interested in: “POI Analytics: Uses and Applications

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