How to use Location Analytics in the Fast-food business?
Thursday, December 16, 2021
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail fast fo measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.
The correlation between location and footfall analytics, visits, sales, and the success of retailfast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.
Case study:KFC Vs. Nando’s, Cape Town, South África