N1 City South Africa POI Analysis

December 2021

Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs.
Case Study: POI analysis of N1 City in Cape Town, South Africa

Foot traffic in a popular South African hardware store

December 2021

Foot traffic analytics and point-of-interest analytics help large chains supplying contractor-grade building materials and home improvement products measure footfall and understand consumer behavior patterns in any given zone of interest or point of sale.
Case Study

Footfall analytics: McDonald’s Vs. Burger King South África

December 2021

Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market.
The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.

Footfall analytics: Woolworths Food Vs. Shoprite South Africa

November 2021

Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.
The correlation between foot traffic, visits, sales, and the success of retail supermarkets has been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.