Location analytics to improve shopping centers performance
Monday, January 24, 2022
Location intelligence is a key tool that shopping center managers should use since, via people’s location and mobility data, they gain valuable insights such as how much time consumers spend in stores and how often they visit.
Shopping centers can use this technology to collect geospatial data sets, transaction history, and point-of-sale data, as well as other business processes for in-depth geographic analysis by providing demographic data on adjacent businesses, including competitors.

Location intelligence usually combines demographic and psychographic data to understand individual and group behavior sequentially.

Also Read: “Location intelligence for Retail Expansion Plans: Case Study

What benefits does this tool bring to shopping centers?

From strengthening procurement to developing better consumer experiences, location data enables a complete and efficient customer journey mapping. Read the full article here

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