Case Study: POI analysis of N1 City in Cape Town, South AfricaAt
PREDIK Data-Driven we conducted a detailed study of N1 City, a regional area filled with diverse
retail outlets ranging from shopping malls, such as
N1 City Mall, one of the leading profitable malls in Cape Town since it opened its doors in 1990,
Ampath hospitals and laboratories,
Hyundai,
Volkswagen,
McCarthy Toyota car dealerships, fast-food
restaurants such as
McDonald’s,
Burger King,
Nando’s,
Dis-Chem and
Clickspharmacies, to large retail stores such as
Pick n Pay,
Food Lover’s Market,
Plumbking, among many others.
Through a POI and footfall analysis, we identified the people who visited the area of interest, estimated the
foot traffic, identified the most and least crowded places, create a profile of the visitors, live or work in the area, number of observations per day, as well as their relative wealth index characteristics.
In this case study, we analyze the foot traffic and the immediate surroundings of the point of interest, with the objective of identifying the behavioral patterns of the people who visit this establishment.
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