N1 City South Africa POI Analysis
Monday, December 27, 2021
Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs.
Case Study: POI analysis of N1 City in Cape Town, South Africa

At PREDIK Data-Driven we conducted a detailed study of N1 City, a regional area filled with diverse retail outlets ranging from shopping malls, such as N1 City Mall, one of the leading profitable malls in Cape Town since it opened its doors in 1990,  Ampath hospitals and laboratories,  Hyundai, Volkswagen, McCarthy Toyota car dealerships, fast-food restaurants such as McDonald’s, Burger King, Nando’s,  Dis-Chem and Clickspharmacies, to large retail stores such as Pick n Pay, Food Lover’s Market, Plumbking, among many others.

Through a POI and footfall analysis, we identified the people who visited the area of interest, estimated the foot traffic, identified the most and least crowded places, create a profile of the visitors, live or work in the area, number of observations per day, as well as their relative wealth index characteristics.

In this case study, we analyze the foot traffic and the immediate surroundings of the point of interest, with the objective of identifying the behavioral patterns of the people who visit this establishment. Read the full article here



DO YOU NEED MORE INFORMATION ABOUT YOUR BUSINESS SECTOR?
Request more information:
Name*
Last Name*
Email:*
Telephone (choose your Country):*


Company:*
Title:*
Size of the Company:*
Industry:*
Yes, I want to receive a call from a salesperson*
Comments:*
this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423
 
More on this topic
Foot traffic in a popular South African hardware store
December 2021
Foot traffic analytics and point-of-interest analytics help large chains supplying contractor-grade building materials and home improvement products measure footfall and understand consumer behavior patterns in any given zone of interest or point of sale.
Case Study
How to profile mall visitors?
December 2021
POI characterization through Big Data has become more frequent as it allows the implementation of strategies and site selection solutions within the various business sectors.
Leaders use these techniques to make more efficient and concise decisions that generate greater profitability by maximizing revenues and optimizing costs.
Foot traffic in pharmacies: CVS Pharmacy Vs. Walgreens
December 2021
Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models.
The correlation between foot traffic, sales, and the success of pharmacy franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
Footfall analytics: Walmart Supercenter Vs. Kroger
December 2021
Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover.
The correlation between foot traffic visitation, sales, and the success of retail supermarkets have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.
Countries
South Africa
Insight
Business Intelligence Health Logistics Real EstateMergers & Acquisitions Retail WholesaleRestaurants
RELACIONADO
Business Intelligence
Retail
big data
data mining
geomarketing
Daily Update Government PurchasesDownload brochure (only in spanish)Trade Inteligence Subscriber Access NewsletterContact Us MarketDataMexico Español
2008-2022 © CentralAmericaData.com
Trade InteligenceWho we areContact Us