New Normal: Beyond Digitalization
Tuesday, August 4, 2020
The abrupt change in consumer habits forced companies to digitalize their operations and sales, but the challenges do not stop there, as companies will have to implement effective logistics systems to reach their customers.
In the current scenario emerging in an accelerated way due to the spread of covid-19, it is estimated that the digitalization plans that companies were planning to execute in a period of 1 to 3 years, are now being implemented in a few weeks.

Specialists agree that the digitalization of businesses has become an urgent need in order to be more efficient, but there are other challenges that go beyond the changes experienced by companies in recent weeks.

Felipe Baselga, a partner at Asesoría Financiera Deloitte Spanish Latin America, told Prensalibre.com that "... Logistics in this new world where distance is paramount and will remain a habit, will become even more important, and they will have to review how they reach their customers and the relationship with their suppliers to maintain a healthy inventory."

You may be interested in "Geomarketing and Decision Making"

For Alfredo Gómez, consulting partner of Deloitte Spanish Latin America "... there are trends such as e-commerce that will last, therefore, we must identify new clients that can be served. The issue of operational efficiency is increasingly important, therefore, it must be agile and define a cost structure where most of the costs are variable and allow to reduce fixed costs."

See "E-Commerce: What do Consumers Want to Buy?"

Identifying new digital channels, outsourcing redundant processes, adopting new distribution technologies, re-evaluating strategies, business plans and the portfolio, are some of the opportunities that derive from this change in consumer habits and that companies could take advantage of.

Source: prensalibre.com
DO YOU NEED MORE INFORMATION ABOUT YOUR BUSINESS SECTOR?
Request more information:
Name*
Last Name*
Email:*
Telephone (choose your Country):*


Company:*
Title:*
Size of the Company:*
Industry:*
Yes, I want to receive a call from a salesperson*
Comments:*
this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423
Source: prensalibre.com
More on this topic
E-Commerce and New Challenges
March 2021
Keeping online inventories as close as possible to their customers through the strategic location of emerging distribution centers, micro-distribution centers and dark stores is currently one of the most important challenges for companies.
Due to the change in consumer habits, the restrictions imposed by the pandemic and the popularization of online commerce, companies are busy optimizing their distribution channels for Internet sales.
Supply Chains: Challenges in the New Reality
March 2021
Reducing delivery times of products sold through digital channels and maintaining different supply and distribution options to face scenarios of trade restrictions are some of the challenges that companies face in this new business reality.
In Central America during 2020, companies had to adjust quickly to the demands arising from the health crisis caused by the covid-19 outbreak, as restrictions on consumer mobility and face-to-face sales were continuous.
Challenges of Seasonal Sales
November 2020
Maintaining proper inventories to meet demand, having a robust logistics system and an electronic sales channel that protects your customers when they make a purchase, are part of the challenges that businesses face in this new reality.
With "
Black Friday
" and Christmas approaching, commercial establishments in the region are beginning to apply their sales and promotion strategies, with which they will try to recover part of their income.
Retail: Challenges of the On-Site Experience
July 2020
Given the gradual return to physical stores, customers will appreciate it if businesses disinfect stores several times a day, if other visitors are required to clean their hands before entering, and if employees use protective equipment at all times.
Although in this context of the spread of covid-19, digital channels have gained ground in Central American markets and this trend is expected to continue in the coming months and years, there are commercial establishments that will have to adjust their face-to-face sales strategy to the demands of the new normality, since there will always be customers who prefer to continue shopping in person.
Goods
retail outlets
Key entities
Deloitte
Countries
Central America
Insight
E-commerce e-commerce retail logistics costlogistics selling sales coronavirus covid19Business and Investment Marketing and SalesRetail
RELACIONADO
Retail
retail
retail outlets
E-commerce
Marketing and Sales
Daily Update Government PurchasesDownload brochure (only in spanish)Trade Inteligence Subscriber Access NewsletterContact Us MarketDataMexico Español
2008-2022 © CentralAmericaData.com
Trade InteligenceWho we areContact Us