Accurately calculating freight costs and delivery times to make online sales profitable for companies are, in this context of the e-commerce rise, some of the most important challenges for the retail sector.
The changes in consumer habits reported in the context of the new commercial reality, which arose quickly as a result of the Covid-19 outbreak and the restrictions imposed on mobility, have forced companies to transform the way they operate.
The rise of e-commerce is a reality in Central America
n markets. Research by CentralAmericaData
shows that in January 2021 in Costa Rica, Panama and Honduras, interest in e-commerce services increased
This increase in the preference for online shopping
generates new challenges for retail companies, which must balance competitive prices with the inclusion of all the costs associated with product delivery.
In the case of the logistical costs involved in shipping products purchased online to other countries, there are some parameters. Efraín Castro, commercial manager for Guatemala at DHL
Express, explained to Prensalibre.com that "... international logistics has three variables: origin, destination and weight, but it is recommended that the freight price should not exceed 25% of the value of the product".
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The internal regulations of the destination countries, the tastes and needs of buyers, are variables and factors that have gained relevance, in order to develop the product abroad.
Currently, specialists identify specific challenges for online sales. The article outlines that these consist of: