The correlation between foot traffic, sales, and the success of pet shops franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.Case StudyRetail analytics: PETCO Vs. PetSmart McAllen, Texas, USA
At PREDIK Data-Driven
we conducted a detailed study of two retail
pet shops in the estate of Texas, USA: PETCO
, both located in the city of McAllen.
In this case study, we analyze the mobility and foot traffic
inside and outside both stores, in order to understand the behavioral patterns of consumers visiting both franchises. Read the complete article here