Software: Potential Sales in Central America
Tuesday, September 22, 2020
About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

In the Guatemalan market, of the total number of consumers who are currently looking to buy software online, 13% explore options to acquire a photo editing solution.

The interactive information system details that in the Panamanian market, more than 57 thousand people are looking to buy an antivirus and in El Salvador, more than 147 thousand consumers are interested in computer solutions for the area of productivity and business.

In Costa Rica, of the total number of consumers who are looking to buy the rights to use an IT solution through the Internet, 6% are trying to buy audio and music software, while in Honduras this proportion is 5%, and in Nicaragua, 4%.

CentralAmericaData has a full information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and forecast the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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