After the demand for clothing fell in the world's main markets due to the health crisis, Salvadoran entrepreneurs are confident that in the coming months it is possible to recover part of the sales initially projected for this year.
The social distancing decreed due to the covid-19
outbreak caused consumer preferences to change in the main markets, as the demand for comfortable clothing
to be at home has now rebounded.
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Patricia Figueroa, executive director of the Chamber of the Textile Industry
and Free Zones (Camtex), explained to Elmundo.sv that "... even though the U.S. economy is suffering from a decline in activity, there is a rebound in demand for online sales and greater purchase of sportswear, one of the strengths of local production. People are buying less clothing to go to work, they are working at home, everything that is called 'leisurewear', that comfortable clothing, made of special fabrics, is growing.
Mauricio Rodriguez, coordinator of Trade and Investment of Camtex, said that "... the three months of inactivity due to the quarantine reduced competitiveness in the face of the great seasons of trade in the U.S., but the item is adapted to recover some of the lost ground.
See "Clothing: Sales Forecast
According to data from the Central Reserve Bank, during the first half of 2020 clothing exports
fell $310 million compared to the same period in 2019.
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