The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.
The report details that currently in the Costa Rican market, of the total number of consumers who are looking to buy a vehicle online, 5% are trying to acquire a pickup
In the Panamanian market
, more than 300,000 people are looking to buy a hatchback and in Honduras, more than 66,000 consumers are seeking to buy a car or sedan online
In the case of Guatemala, of the total number of consumers who are looking to buy a vehicle online, 8% are looking to buy a motorcycle
, while in El Salvador that proportion rises to 3%, and in Nicaragua, to about 6%
has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.