's interactive information system monitors in real time the changes in consumer
habits in all markets in the region, with fundamental information to understand the current commercial environment in which companies from all industries must operate.
The report details that currently in the Costa Rican market
, of the total number of consumers who are looking to buy a vehicle
online, 3% are trying to acquire a Volkswagen
In the Panamanian market, nearly 50,000 people
have expressed interest in acquiring a Toyota vehicle
, while in Honduras, more than 20,000 consumers are exploring Honda vehicles
In the case of Guatemala
, of the total number of consumers seeking to purchase a vehicle, 3% seek to acquire a KIA brand car,
while in El Salvador such proportion rises to 2%
, and in Nicaragua, to close to 3%
has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central America
ns by product or category, resulting in a very high value input to make business decisions in the new commercial reality.