What is Customer Analytics?
- Wednesday, August 4, 2021
How can Big Data be used to improve marketing and sales strategies?
You may be interested in: "Geomarketing: What every retailer should know."
Feeling Analysis
By collecting information from websites, mobile applications, marketing campaigns and affiliate sources, a comprehensive segmentation of the target audience is obtained to observe how, when and where a product or service is perceived and how customers interact with them through the different channels of the organization.
Transactional Data Analysis
Product/service purchases, returns, reservations, etc. are analyzed, providing insight into customer spending habits, payment method preference.
Service/Product Usage Data Analysis
Understanding product/service usage patterns helps to create a better customer experience and improve the product/service portfolio.
Descriptive Customer Analysis
Helps to discover what has happened or what is currently happening in the business by analyzing historical data and real-time customer-related data.
Also read: "Geospatial data for zone selection for new points of sale."
Web Behavior Analysis
Knowing how customers move around the website, the places where they click on purchase/return, etc. Helps identify key points in the customer journey (where customers get stuck/abandon/convert), thereby enabling you to evaluate the performance of specific pages and adapt them accordingly.
Analysis of Customer-Created Texts
The analysis of comments on social media posts about a product/service helps to identify preferences, as they reveal complaints and problems to be solved and to be recognized.
At PREDIK Data-Driven we develop all kinds of business intelligence for our clients. Learn how we do it.
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Prices: Profitable Sales During Inflation and Recession September 2019
Avoiding hurried discounts, managing price increases according to costs and improving cash flow are some of the strategies that companies can resort to protect their profitability in contexts of inflation and recession.
Ariel Baños, a price management specialist and founder of Fijciondeprecios.com, explains four strategies for maintaining profitability when companies face scenarios of rising prices and low dynamism in economic activity. -
Coffee: Which Markets Are Most Profitable? February 2019
Although the U.S. is the main buyer of Guatemalan coffee, data from the exporters' guild indicate that South Korea is one of the markets that pays the best prices for the grain, while Italy pays one of the lowest prices.
#Although the main buyer of Guatemalan coffee is the United States, there are indications that Asian countries tend to appreciate Guatemalan coffee more, paying a higher price for it, notes the report "Guatemalan Coffee: A Focus on the World Market and Its Productivity. -
Prices: How to Increase Profitability? November 2018
Estimating how much customers would pay if they bought from a competitor and defining how the product offered differs from others are some of the strategies used to help increase sales profitability.
Ariel Banos, specialist in price management and founder of Fijaciondeprecios.com, explains how through the "umbrella strategy" companies can stop using discounts as the only selling tool. -
Fixed Prices Bring More Profits February 2013
How to boost profitability by making better decisions when putting a price on what we sell.
By Ariel Baños an Economist at fijaciondeprecios.com.