Determining which professional disciplines people prefer to study and identifying whether they are interested in diplomas, certifications, bachelor's degrees, master's degrees or long term courses, are goals that can be achieved through the application of innovative methodologies based on the analysis of large volumes of data. Although the process of migration to online education had already been progressing for several years, in recent months and as a result of changes in people's habits, the demand for distance training services has grown exponentially and, as a result, Internet searches for study programs have also increased.
Since consumers today have been forced to seek educational services in the digital environment due to their changing lifestyles, people leave traces of their preferences and interests, information that can be collected, structured and transformed into business solutions that support decision makers in the industry.
Managers of educational institutions face challenges when starting to offer new study programs, however, the risks that may derive from the implementation of these strategies can be mitigated with the support of market studies elaborated with advanced Big Data techniques.
Calculating the number of people actively seeking a professional discipline and identifying the characteristics of the careers, diplomas or courses that consumers are interested in, such as the scientific area, duration and cost of the program, are objectives that are achieved with the application of this type of methodologies.
By combining different sources of information, a deeper analysis can be performed, for example, examining the evolution of the historical trend of interest in each of the professional disciplines or knowing the sociodemographic characteristics of the population interested in the subject, such as their socioeconomic level, gender and age.
The behavior of the labor market, which can be examined through job search portals in terms of the demand for professionals with specific skills, is another factor that helps educational institutions to visualize areas of investment that had not previously been contemplated.
With today's business intelligence solutions, schools can also identify local and international competitors, the curricula they offer, and gauge consumer interest in the options offered by other schools.