CONSUMER
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Big Data to Understand Consumer Mobility
Jun-25-21 | Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket.
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Big Data: How Many Visits Receives My Store Vs. the Competition?
Jun-23-21 | Analyzing the number of consumers who visit the establishments of any retail company, establishing the days and hours of greatest affluence and comparing it with competing sales points, is possible with Big Data techniques that allow the collection and analysis of large volumes of mobility data.
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Consumers, Trends and Changing Interests
Jun-22-21 | During the first half of 2021, consumers in Central American countries increased their interest in comics, martial arts, motorcycles, vegetarian food, spa services, air travel, weight loss products and sporting goods.
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Cleaning Products: How is Demand Behaving?
Jun-22-21 | During the first quarter of 2021, consumption of household cleaning products increased in five of the six Central American markets, with Honduras and Panama reporting the highest year-on-year variation rates.
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Central America: More Consumers Back to Supermarkets
Jun-15-21 | In the last week of May 2021, El Salvador, Nicaragua, Honduras, Dominican Republic and Guatemala were the economies in which the number of people visiting establishments identified as supermarkets was considerably higher than the figures reported before the pandemic.
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Consumer Mobility as Data
Jun-4-21 | Using today's technology, it is possible to know and accurately monitor consumer mobility, identify the places they visit, how often they do so, at what times and on what days, and transform this mobility and pedestrian flow data into solutions for optimizing commercial and marketing strategies.
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What Kind of Companies Leverage E-commerce?
May-20-21 | Companies that offer their customers mobile and digital payment options, and also have cybersecurity mechanisms for fraud prevention, are the ones that will be able to take advantage of their position in this context of e-commerce boom.
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Big Data to Profile Consumers
May-19-21 | Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.
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Soups: What do Consumers Think?
May-18-21 | It is estimated that in Central America close to one million people express interest in soups in the digital environment, being Ramen, Curry and Maggi, some of the terms most associated by consumers with high purchasing power with the subject.
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Internet Searches = Market Trends
May-13-21 | By collecting and analyzing the information that Internet search engines store on the queries that consumers make, it is possible to know with a high degree of precision what their interests are and to look for patterns or trends that help to measure performance indicators for a specific topic.
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E-Commerce, Consumers and Behavior
Apr-29-21 | In Costa Rica, most of the customers who make purchases through digital channels are young women, a good part of this group of people resides in San Jose and buy through social networks.
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Central America: Visits to Supermarkets Increase
Apr-27-21 | In the first week of April 2021, El Salvador, Nicaragua, Honduras, Dominican Republic and Guatemala were the countries in the region where the number of people visiting establishments identified as supermarkets was higher than the figures reported before the pandemic.
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How are Consumer Interests Changing?
Apr-23-21 | During the first quarter of 2021 in the countries of the region, consumers increased their interest in beer, motorcycles, vegetarian food, spa services, air travel, extreme sports and apartment rentals.
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Air Travel: Interest Rising in the Region
Apr-22-21 | In the first quarter of the year, interest in air travel increased in all Central American markets, a rise that was most evident in Honduras and Guatemala.
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Ice Cream and Market Adjustments
Apr-22-21 | As a result of the pandemic, the consumer habits of Costa Ricans changed, a phenomenon that was evidenced in the forms of consumption of ice cream, which is now more frequently consumed in homes.