ONLINE BUSINESS
-
How is the Intention to Buy Online evolving?
Oct-23-20 | Between July and October 2020 in Central America the number of people trying to buy home office furniture online increased 71%, and the number of consumers looking for car insurance policies grew by 8%.
-
From Digital to Physical: How Does the Consumer Choose?
Oct-15-20 | With the accelerated arrival of the new commercial reality, consumers no longer divide the world between the physical and the digital, since now the purchasing processes are a constant succession that combines both aspects.
-
Central America: E-Commerce Still Gaining Ground
Oct-13-20 | In the new normal, interest in e-commerce in the region's markets continues to rise, with Guatemala, Costa Rica and Panama being the countries that recorded the greatest increases in interactions associated with the topic.
-
Vehicles: The Most Popular Brands
Oct-7-20 | In the countries of Central America, more than 21 million people are looking to buy a vehicle online, and of this consumer segment, close to 4% explore options for acquiring a Suzuki brand car.
-
Sporting Goods: Online Business Potential
Sep-29-20 | In Central America, nearly 900,000 people are looking to buy sporting goods online, and of this group of consumers, approximately 4% are exploring options to purchase swimming equipment.
-
Software: Potential Sales in Central America
Sep-22-20 | About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.
-
Retail, Behavior Change and Hybrid Systems
Sep-21-20 | Merging E-commerce models and face-to-face sales, through the implementation of apps that allow shopping in a physical store without going through the checkout line or selecting a fitting room from a cell phone, are the challenges for companies in the new reality.
-
Jewelry and Watches: Regional Business Potential
Sep-8-20 | In Central America, about 250,000 people are looking to buy jewelry or watches on the Internet, and of this group of consumers, approximately 5% explore options for acquiring fine jewelry necklaces.
-
E-Commerce Boom = Business Culture Changes
Sep-7-20 | The transformation of purchasing habits caused by the boom in e-commerce at a regional level, forced companies to accelerate the process of implementing their plans, because now they must enhance their digital strategies and change their business culture.
-
Online Sales: Potential Market for Footwear
Sep-1-20 | In Central America, more than one million people are looking to buy some type of footwear online, and of this group of consumers, approximately 18% explore options to acquire boots.
-
E-commerce: Potential Demand for Computers
Aug-27-20 | In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.
-
What does the Salvadoran Consumer Buy Online?
Aug-26-20 | 25% of the people in El Salvador who seek to purchase products and services online try to hire an educational service, 21% seek access to a financial service and 19% are interested in acquiring electronic equipment.
-
Online Sales: What Guatemalans are Looking for
Aug-24-20 | Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.
-
Pet Food: Consumers and Sales Potentials
Aug-20-20 | In Central America about 2 million people are looking to buy some kind of pet supply online, and 13% of these consumers explore options for buying cat food.
-
Online Purchasing: What are Hondurans Looking for?
Aug-19-20 | Of the total number of people in Honduras who are looking to purchase products and services online, 21% are trying to hire an educational service, 20% are exploring options to access some financial service and 13% are looking to buy a home and garden item.