MOBILITY OF PEOPLE
Should I expand my stores to other cities in 2022?
Mar-24-22 | Retail store expansion strategies are one of the most fundamental issues for growing retailers. Opening a new store can be a game changer if you get the location right, or your new store could be doomed to failure if the location doesn’t attract enough customers.
Branch expansion with predictive analytics
Mar-24-22 | Predictive location, and foot traffic analytics reveal valuable information that helps retailers to choose the right location when setting up geographic expansion strategies.
Top 10 Uses Cases of foot traffic in public transport
Mar-15-22 | Foot Traffic analytics can identify the characteristics of transit stops and routes, helping to determine and improve the overall coverage of any transit system.
Footfall analytics for site selection strategies
Mar-8-22 | The secret to site selection in such a competitive market is based on the ability to analyze the right data and be able to understand and interpret the site selection strategies of nearby locations to stay ahead of their expansion plans and gain a competitive advantage.
Advertising agencies and Big Data benefits
Mar-1-22 | With advertising analytics based on big data techniques, marketers can quickly determine the effectiveness of each channel and thus adjust their strategies, enabling them to run hyper-targeted campaigns, choosing the right ad content for the appropriate ad networks.
Uses and applications of Big Data for Deliveries
Mar-1-22 | Delivery companies leverage location intelligence to have better market capture and maximize customer experience.
Location intelligence in supply chains
Mar-1-22 | Logistics managers need to implement location intelligence in supply chains in order to reduce delays, keep costs down, generate a competitive advantage, and thereby improve the global network of multiple carriers, service providers and physical locations from the constant threat of unexpected problems.
Predictive modeling for site selection strategies
Feb-15-22 | Retailers need to use predictive modeling and combine it with business, customer, and market data in order to forecast sales or new businesses profitability.
Location intelligence for urban planning
Feb-15-22 | By incorporating location intelligence into urban planning, it becomes possible to develop infrastructure adapted to the needs of citizens, enhancing living conditions in any given city. In addition, spatial data helps to optimize costs and prioritize government administration projects.
Which shopping center should I choose to open my store?
Feb-2-22 | The key to attracting potential customers to any new location is to determine its foot traffic potential, the use of geospatial data combined with footfall analytics makes the retail site selection process easier, faster, and more reliable.
What is geofencing marketing and how to use it?
Feb-2-22 | In order to optimize advertising costs and maximize revenue, marketing leaders are using spatial data to create geofences in specific areas, allowing them to reach audiences that are more likely to become potential customers.
Micro-mobility to determine where to locate retail stores
Feb-2-22 | Micro-mobility analytics improve retailers’ expansion strategies by accurately identifying consumer demographics, understanding customer behavior, and understanding how their competitors are performing.
Solutions with Big Data and Micro-mobility analytics
Dec-30-21 | Matching demand and supply is the basis of the business model of any company whose operations depend on micro-mobility, since for every unit of demand that is not satisfied, an order is lost, leading to loss of profits and customer loyalty.
Foot traffic analytics: Mercadona Vs. LIDL
Dec-29-21 | Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover.
N1 City South Africa POI Analysis
Dec-27-21 | Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs.
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