INTELIGENCIA DE NEGOCIOS
Foot traffic in pharmacies: CVS Pharmacy Vs. Walgreens
Dec-3-21 | Pharmaceutical companies need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models.
Footfall analytics: Walmart Supercenter Vs. Kroger
Dec-2-21 | Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover.
Heat Maps Applied to Expansion Plans
Dec-1-21 | Heat maps are used by retail giants to understand pedestrian and vehicular mobility patterns and thereby optimize their strategies for opening new points of sale.
Geomarketing & Retail Expansion Plan: Case Study
Dec-1-21 | Organizations rely on the effective use of big data and geomarketing techniques as the backbone of all their processes and decision making, reducing the risks of new investments associated with expansion plans and new store openings.
Wood: Regional Sales Up
Nov-29-21 | For the second quarter of 2021, an increase of 190% in sales of wood and wood products was recorded, reaching $296 million.
Bread and Cookies: Purchases in the Region Increased
Nov-29-21 | During the second quarter, a 30% increase in Central America's purchases of bakery products for $267 million was detected.
Retail analytics: PETCO Vs. PetSmart
Nov-26-21 | Pet shop owners need to apply location intelligence techniques and foot traffic analytics to identify consumer mobility patterns, in order to maximize sales and generate more efficient expansion models.
Foot traffic Analytics in Department Stores
Nov-25-21 | Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and department stores are no exception.
Footfall analytics: Woolworths Food Vs. Shoprite South Africa
Nov-24-21 | Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.
Top 5 Benefits from implementing heat maps in businesses
Nov-22-21 | The heat map is one of the most useful and powerful data analysis tools in business intelligence. It provides a visualization feature that presents multiple pieces of data in a way that makes immediate sense by assigning a different size and color.
How to leverage heat maps to improve your business?
Nov-22-21 | One of the analytical tools that leading companies use to gather knowledge is heat maps. By creating a graphical representation of their data, new insights emerge, providing companies with the information they need to adapt their strategies and maximize their profits.
Dairy: Nicaragua is the Main Seller in the Region
Nov-22-21 | For the second quarter of 2021, sales of dairy products increased to $202 million, the main exporter was Nicaragua with $97 million.
Paints and Varnishes: Regional Trade on the Rise
Nov-22-21 | During the second quarter of 2021, sales in the Central American region increased to $76 million, the highest exporter was Costa Rica with $31 million.
In-store analytics for Brick & Mortar stores
Nov-18-21 | In the competitive retail market, in-store analytics helps retailers to better monitor and understand their customers while providing valuable information on the actual point-of-sale performance.
Foot traffic analysis: OfficeMax Vs. Office DEPOT stores
Nov-17-21 | Understanding mobility and identifying points of interest help large retail office products suppliers to measure foot traffic in and out of their stores and to better comprehend the behavioral patterns of consumers.
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