New Times, New Changes
Jul-6-21 | Starting July 2021, you will receive every Thursday, in your mailbox, our CentralAmericaData Express Weekly Newsletter, which will consist of a careful and detailed selection of reports, news and business analysis prepared by our team of Business Intelligence analysts.
Consumers, Trends and Changing Interests
Jun-22-21 | During the first half of 2021, consumers in Central American countries increased their interest in comics, martial arts, motorcycles, vegetarian food, spa services, air travel, weight loss products and sporting goods.
Consumer Mobility as Data
Jun-4-21 | Using today's technology, it is possible to know and accurately monitor consumer mobility, identify the places they visit, how often they do so, at what times and on what days, and transform this mobility and pedestrian flow data into solutions for optimizing commercial and marketing strategies.
Big Data to Profile Consumers
May-19-21 | Using big data management techniques, it is possible to know, with greater precision than with traditional methods, the socio-demographic characteristics, tastes, preferences and interests of consumers living in a specific area of a city or of groups of people who visit particular stores.