GEOMARKETING
Location intelligence to optimize commercial strategies
Jan-24-22 | Location analytics rely on anonymized geospatial data from mobile devices, which can be used to gather information on foot traffic trends and typical profiles of consumers visiting a specific area or zone.
Location analytics to improve shopping centers performance
Jan-24-22 | Location intelligence is a key tool that shopping center managers should use since, via people’s location and mobility data, they gain valuable insights such as how much time consumers spend in stores and how often they visit.
How to Avoid Delays in Supply Chain Processes with Big Data?
Jan-12-22 | There are several ways to bring location intelligence into the supply chain. If you want to improve delivery times and increase throughput, it is vital to identify and solve the root causes of delays.
Solutions with Big Data and Micro-mobility analytics
Dec-30-21 | Matching demand and supply is the basis of the business model of any company whose operations depend on micro-mobility, since for every unit of demand that is not satisfied, an order is lost, leading to loss of profits and customer loyalty.
Foot traffic analytics: Mercadona Vs. LIDL
Dec-29-21 | Supermarkets can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover.
N1 City South Africa POI Analysis
Dec-27-21 | Footfall analytics and POI characterization through Big Data are being used by different business sectors in order to make smarter business decisions and thereby maximize their revenues and optimize their costs.
Foot traffic in a popular South African hardware store
Dec-23-21 | Foot traffic analytics and point-of-interest analytics help large chains supplying contractor-grade building materials and home improvement products measure footfall and understand consumer behavior patterns in any given zone of interest or point of sale.
Footfall analytics: McDonald’s Vs. Burger King South África
Dec-23-21 | Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market.
How to profile mall visitors?
Dec-21-21 | POI characterization through Big Data has become more frequent as it allows the implementation of strategies and site selection solutions within the various business sectors.
Foot traffic analytics in Madrid
Dec-17-21 | Heat maps are used by any business sector to identify foot traffic and vehicular mobility patterns in an area or point of interest, as their visualization presents multiple pieces of data in a way that makes immediate sense.
How to use Location Analytics in the Fast-food business?
Dec-16-21 | Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail fast fo measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.
Footfall analytics: The largest Starbucks in India
Dec-15-21 | Footfall analytics and POI characterization through Big Data are being used by retail industry leaders to make smarter business decisions, by maximizing revenue and optimizing costs.
Foot traffic analytics for urban mobility solutions
Dec-13-21 | By applying foot traffic analytics and location intelligence techniques it becomes possible to identify urban mobility patterns for the benefit of urban planning, transportation science, and geography.
How to Identify Audiences with Artificial Intelligence?
Dec-9-21 | Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers.
Heat Maps for Real Estate Investments
Dec-9-21 | Mobility analysis and geomarketing techniques have become key factors in the real estate investment process.
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