Facebook Deals Expands to 3 More Cities
BY LAUREN INDVIK
JUN 29, 2011
Facebook Deals, an advertising product that lets businesses offer discounts to nearby Facebook users, is expanding its pilot program to three more cities: Charlotte, St. Louis and Minneapolis.
Businesses in those cities can sign up to participate now. Users will have access to Deals in the coming weeks.
Facebook Deals originally launched in San Francisco, Austin, Dallas, Atlanta and San Diego in late April.
Although Deals is frequently compared to Foursquare, the product is more akin to Groupon. It offers Facebook users vouchers for a range of goods or services ahead of — rather than at — the point of purchase.
Facebook is not yet disclosing any numbers. But it did note that early feedback from businesses has been largely positive, particularly for helping bring in new customers and increasing the number of Likes on their Pages.
TOPICS: BUSINESS, FACEBOOK, FACEBOOK DEALS, GROUPON, LOCAL BUSINESSES, MARKETING
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