Adam Ostrow
Adam Ostrow was the Chief Strategy Officer at Mashable, a role in which he was responsible for defining and implementing strategic initiatives across the organization.

Adam joined Mashable as its second employee and Editor in Chief in 2007, a role in which he directed day-to-day news coverage, authored more than 2,500 articles and built the editorial staff from 3 to 25 employees. During his tenure as Editor in Chief, the site’s audience grew more than tenfold. Since moving into an executive position in 2011, Adam has led the development of Mashable's video program, publisher platform, branded content offerings, international expansion, and its licensing and distribution strategy.

Adam has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive, Advertising Week, Digitas NewFront and Guardian Changing Advertising Summit. He's also spoken at events for corporations including Coca Cola, Disney, Verizon, American Express, Nike, Gillette, McGraw Hill, Yahoo, PepsiCo, Hewlett Packard and BMW.

His TED Talk “After Your Final Status Update” has been viewed more than one million times.

Adam is a graduate of the University of Maryland, where he earned a bachelor’s degree in Journalism.
STORIES
Mashable continues global expansion, plans new site in India
The intersection of technology with culture and society makes India a natural next step for Mashable's growth.
Feb 17, 2015
Google's 'Pay Per Gaze' and the Future of Connected Advertising
Google may currently have no plans to insert advertising into its nascent Glass product, but the patent the company was recently granted for “pay-per-gaze” technology hints at an ad platform that elevates pay-per-engagement to a whole new level. Whil...
Aug 23, 2013
You Can Now Listen to Mashable on iHeartRadio Talk
One of our goals is to make Mashable accessible on as many platforms as possible, which is why we offer a responsive website, a variety of mobile apps and dozens of subscription options across social media. We are even one of the first publishers on ...
Jul 24, 2013
Introducing Mashable's New Social Marketing Platform for Brands
CANNES, FRANCE -- Some of the most popular content online throughout the past year wasn’t created by publishers like Mashable, but by brands like Red Bull, Dove, P&G and Oreo. In response to this trend, we launched a new ad product at this year's SXS...
Jun 18, 2013
Why It's Time to Get Excited About Digital Advertising
Native advertising not only represents a way for advertisers to reach an engaged audience, but also allows us to do work that our readers love.
Dec 18, 2012
Discovery News Comes to Mashable
Since Mashable’s inception, some of our most popular articles have focused on the science behind the world’s coolest innovations. To that end, we’re delighted to announce that we’ve partnered with Discovery Communications to bring articles and video ...
Nov 13, 2012
TED Celebrates One Billion TEDTalk Views With Mashable
TEDTalk videos, the iconic 18-minute or less presentations from some of the world’s most remarkable people, have now been viewed more than one billion times. To celebrate the milestone, TED has teamed up with Mashable and iTunes to showcase curated T...
Nov 13, 2012
Get Mashable’s 'Politics Transformed' for Free in iBookstore
Mashable recently debuted its first Special Report and e-book, Politics Transformed: The High Tech Battle For Your Vote, an in-depth look at how digital media is redefining the way we select our leaders. Now, we are delighted to announce that we’ve b...
Nov 01, 2012
Mashable Introduces 'Special Reports'
Mashable has been at the forefront of chronicling the digital revolution since 2005, providing a continuous stream of breaking news, analysis and resources to our community of more than 20 million monthly readers. Today, we�ve revealed a new evolut...
Oct 02, 2012
How Playing Games Makes You Live Longer
EDINBURGH, Scotland -- It’s easy to write off our gaming addiction as a waste of time. But game designer Jane McGonigal argues the exact opposite; that games can actually extend our life expectancy. And she has the data to support it. McGonial, who i...
Jun 28, 2012
The Collaborative Revolution Is Coming
EDINBURGH, Scotland -- “I believe we are at the start of a collaborative revolution that will be as significant as the industrial revolution.” With bold proclamations like that, What’s Mine Is Yours author Rachel Botsman described how she sees online...
Jun 28, 2012
Are Cellphones Destroying Our Privacy?
EDINBURGH, Scotland -- We know that the wireless carriers have a lot of information about us. But what exactly do they know, and does that data create an enormous privacy risk? According to two experts who have dug deeply into this issue, the answer ...
Jun 27, 2012
This $6,000 Car Aims to Transform Africa’s Economy
EDINBURGH, Scotland -- Mobius Motors CEO Joel Jackson estimates there are 320 million people in Africa cut off from transportation, a problem that impedes education, health and the economy. Jackson’s company is looking to address that with a car that...
Jun 27, 2012
Social Media Sparks Visions of a Radically Open Future
TED Global is underway in Edinburgh, Scotland, with a lineup of more than 70 speakers set to offer their visions of “radical openness” (the theme of this year's conference) across disciplines as diverse as corporate governance, global security and ed...
Jun 26, 2012
Find a Digital Job in Real-Time at Mashable's Online Career Expo
Mashable is excited to announce its first ever online career expo, an event that will bring together job seekers and employers in the digital space without leaving your laptop. The event, created in partnership with Brazen Careerist, will take place ...
May 30, 2012
The Blurring Line Between TV and Web Video
On Monday, Hulu revealed a slate of 10 original shows it plans to premiere on the site this summer. The news followed a slew of announcements from the likes of Yahoo, AOL and other big media companies that are now developing original video content fo...
May 22, 2012
Facebook Users: 13 Ways the IPO Could Affect You
If you’re in the vast majority of Facebook users that won’t be buying or selling stock when the social network goes public Friday, your view on the IPO may be an apathetic “so what?” But there are lots of reasons that average Facebook users should be...
May 16, 2012
Can Social Media Help Solve Crimes?
Crowdsourcing has been used for everything from drafting a constitution to creating Super Bowl ads. But can it also be used to solve crimes? That's the hope of Morgan Wright, who spent 18 years working in law enforcement and will soon launch a new in...
May 15, 2012
How the Second Screen Is Shaping the Future of Television
Enthusiasm for so-called �second screen� apps has seemingly reached a tipping point. The presence of smartphones or tablets while watching TV is nearly ubiquitous, and networks, award shows and startups are among those trying to capitalize on vie...
May 10, 2012
More Video Comes to Mashable
Over the last few months you may have noticed more video appearing on Mashable. We’re currently producing original content to complement our news coverage, shows like “World at Work” that dive deeper into a given topic (social entrepreneurship in thi...
Apr 24, 2012
Startups Meet Reality TV: Watch 'TechStars' on Mashable
Getting into a top startup accelerator program can make the difference between a company making it big and being lost in the ether. Starting today, Mashable goes behind the scenes of that experience by bringing the Bloomberg television show TechStars...
Apr 18, 2012
Ask Sir Richard Branson Your Questions
Virgin America embarked on its first flight from Los Angeles to Philadelphia on Wednesday, and as often has been the case with such launches, Sir Richard Branson himself is using his star power to generate excitement for the launch. We've teamed up w...
Apr 04, 2012
An Insider's View of the Biggest Trends in Social and Mobile
The Leaders in Digital Series is supported by Samsung. Follow Samsung USA on Google+ and Twitter, and like them on Facebook. As the CEO of Digital at Nielsen, Jonathan Carson has as a unique vantage point into the world’s biggest trends in technology...
Mar 28, 2012
How Do We Close the Diversity Gap in Tech Entrepreneurship?
Rising tides in the startup world have not lifted all boats equally. According to recent research, only about 1% of entrepreneurs who receive funding from venture capitalists are black. That disparity -- and what�s being done about it -- was the su...
Mar 26, 2012
The Atlantic Comes to Mashable
The connections between digital and policy, politics and culture have become an indispensible part of Mashable’s coverage. Last fall, we launched our U.S. & World section to chronicle and analyze the impact of technology on current events, and have s...
Mar 26, 2012
How to Create a Movement the Movember Way
Since launching in 2004, Movember has grown into one of the world's largest men's health charities, raising more than $100 million during last year's moustache-fueled campaign. Along the way, the organization has continuously expanded its digital ini...
Mar 20, 2012
Top Social Media Investor on What’s Next
The Leaders in Digital Series is supported by Samsung. Follow Samsung USA on Google+ and Twitter, and like them on Facebook. After spending 26 years at Electronic Arts, Bing Gordon moved over to Kleiner Perkins, where in 2008, he led the venture capi...
Mar 19, 2012
Former Facebook PR Head Shares Strategy for Successful Launches
As Facebook�s first PR director, Brandee Barker dealt with everything from the launch of News Feed to the Beacon controversy to huge rounds of investment. Since leaving Facebook in late 2010, Barker has advised a who�s who of startups on communic...
Mar 15, 2012
Is Social Media Actually Making Us Less Connected?
LONG BEACH, Calif. – Checking email during meetings. Shopping on your smartphone in the middle of class. Texting at funerals. These are a few of the examples that MIT professor Sherry Turkle offered during her TEDTalk on Thursday, in which she argued...
Mar 01, 2012
Social Networks Make You 'Entrepreneur of Your Own Life': LinkedIn Founder
LONG BEACH, Calif. -- You may not be shocked to learn the founder of LinkedIn thinks the key to career success is understanding the dynamics of networks and how to leverage them to your benefit. But Reid Hoffman took that truism a step further at TED...
Mar 01, 2012
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