Channel 4 | E4 | More4 | Film4

Address:

Medialink, First Floor, @SIXTYONE Thomas Street, Dublin D08 W250

Telephone:

+353 (0)1 6622444

Fax:

+353 (0)1 6762242

Web:

www.4sales.com

Twitter:

@4SalesIreland

Contact Name(s):

John Patten
Fiona McCann

Contact Email(s):

john@medialink.ie
fiona@medialink.ie

Bio:

Channel 4 and Channel 4 +1 started its new Irish opt-out on 1st January 2014.

More4: Channel 4 launched an Irish advertising opt-out service for More 4 on January 1st, 2013.

E4: A dedicated Irish advertising service for Channel 4's entertainment channel E4, (i.e. an opt-out facility similiar to that available for Sky One and Sky News) commenced on June 1st, 2012.

Film4: Film 4 started carrying an Irish advertising opt-out service on 15th August 2016.

Rates:

Channel 4 sell their airtime on a negotiated basis.

Each advertiser / agency's requirements will be evaluated individually, taking into account target audience, proposed spend levels, advance commitment etc.

Advanced Booking Deadlines:

2024 Advanced Booking Deadlines

MONTH	AB DEADLINE
February 2024	Thursday 4^th January 2024
March 2024	Tuesday 30^th January 2024
April 2024	Thursday 29^th February 2024
May 2024	Thursday 28^th March 2024
June 2024	Thursday 2^nd May 2024
July 2024	Thursday 30^th May 2024
August 2024	Thursday 27^th June 2024
September 2024	Thursday 1^st August 2024
October 2024	Thursday 29^th August 2024
November 2024	Thursday 3^rd October 2024
December 2024	Thursday 31^st October 2024

January 2025	Thursday 28^th November 2024

Time Length Factors:

Time Length	Weighting Factor
5 sec	35% of 30 sec rate
10 sec	50% of 30 sec rate
15 sec	70% of 30 sec rate
20 sec	85% of 30 sec rate
25 sec	95% of 30 sec rate
30 sec	100%
35 sec	117% of 30 sec rate
40 sec	133.3% of 30 sec rate
45 sec	150% of 30 sec rate
50 sec	166.6% of 30 sec rate
60 sec	200% of 30 second rate