In this Book
- Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
- Book
- 2017
- Published by: Amsterdam University Press
-
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
summary
Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
Table of Contents
- Table of Contents
- pp. 5-6
- Acknowledgments
- pp. 7-9
- Introduction
- pp. 10-30
- 1. The Age of Innocence: 1952
- pp. 31-41
- 2. Still Liking Ike: 1956
- pp. 42-46
- 3. The New Frontier: 1960
- pp. 47-55
- 4. Daisies for Peace: 1964
- pp. 56-62
- 6. Nixon Now! 1972
- pp. 73-89
- 7. A Leader, For a Change: 1976
- pp. 90-94
- 8. The Ayatollah Casts a Vote: 1980
- pp. 95-100
- 9. Morning in America: 1984
- pp. 101-118
- 10. Horton Hears a “Who?”: 1988
- pp. 119-128
- 11. It’s the Economy, Stupid! 1992
- pp. 129-137
- 12. At Millennium’s End: 1996
- pp. 138-143
- 13. Bush v. Gore: 2000
- pp. 144-150
- 14. Mourning in America: 2004
- pp. 151-165
- 15. Whatever It Takes: 2004, continued
- pp. 166-174
- 16. Yes, We Can: 2008
- pp. 175-184
- 17. The 47% Solution: 2012
- pp. 185-194
- 18. #DemExit: 2016
- pp. 195-211
- Conclusion
- pp. 212-221
- Appendix 1
- pp. 222-240
- Appendix 2
- pp. 241-251
- Glossary of Selected Musical Terms
- pp. 252-257
- Bibliography
- pp. 258-266
Additional Information
ISBN
9789048531677
Related ISBN(s)
9789462981881
MARC Record
OCLC
1077769989
Pages
216
Launched on MUSE
2020-07-07
Language
English
Open Access
Yes
Creative Commons
CC-BY-NC-ND
Copyright
2017
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