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In this Issue

Table of Contents

  1. Editorial Introduction
  2. Linda M. Scott
  3. DOI: https://doi.org/10.1353/asr.2014.0010
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  1. Excerpts from Reality in Advertising
  2. Rosser Reeves
  3. DOI: https://doi.org/10.1353/asr.2014.0011
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  1. The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign
  2. Astrid Van den Bossche
  3. DOI: https://doi.org/10.1353/asr.2014.0012
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  1. Two Book Reviews: Mad Men, Mad World: Sex, Politics, Style & the 1960s and Mad Women: The Other Side of Life on Madison Avenue in the 60s and Beyond
  2. Astrid Van den Bossche
  3. DOI: https://doi.org/10.1353/asr.2014.0013
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