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Table of Contents

  1. Editor's Introduction
  2. William M. O'Barr
  3. DOI: https://doi.org/10.1353/asr.2004.0004
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  1. The Sex of Food and Ernest Dichter: The Illusion of Inevitability
  2. Katherine Parkin
  3. DOI: https://doi.org/10.1353/asr.2004.0007
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  1. Visions of New Men: The Heroic Soldier Narrative in American Advertisements During World War II
  2. Mark R. Grandstaff
  3. DOI: https://doi.org/10.1353/asr.2004.0005
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  1. What is an Infomercial?
  2. Wayne Hope, Rosser Johnson
  3. DOI: https://doi.org/10.1353/asr.2004.0006
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