Advertising & Society Quarterly

Mission

Advertising & Society Quarterly (ASQ), the successor to Advertising & Society Review, is a scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy. Published quarterly online, ASQ features articles, essays, interviews, roundtable discussions, and other scholarship relevant to a broad, interdisciplinary audience interested in advertising. The journal is in the top 8 percentile of journal titles distributed through Project MUSE of The Johns Hopkins University Press, which is currently accessible in over 2600 institutions worldwide. The journal is peer reviewed and managed by an editorial board of scholars and advertising industry representatives.

The journal’s associate editor is Edward Timke, an assistant professor in the Department of Advertising + PR at Michigan State University. Emma Hymas, publications specialist at Duke University, is managing editor. ASQ’s Editors Emeriti include Founding Editor William M. O’Barr (2000-2005, 2016-2022), Professor of Anthropology, Duke University; and Linda M. Scott (2005-2016), DP World Professor of Entrepreneurship and Innovation, University of Oxford.

ASQ’s online format allows flexibility by including a nearly unlimited number of full-color illustrations, streamed commercials, and links to accompany each journal item. Additionally, ASQ has agreements with the Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA), which have generously granted permission to reproduce commercials that accompany articles and essays. These arrangements bypass the necessity to seek permission to reproduce an advertisement for scholarly commentary. Lastly, the journal allows authors to publish their works in other publications beyond ASQ. As such, the journal welcomes works-in-progress or shorter, revised pieces from larger works.

The journal is published by The Advertising Educational Foundation, Inc. (AEF), a non-profit organization that seeks to bridge academic and industry understandings of advertising. ASQ is editorially independent of the AEF and the advertising industry. The journal follows all the usual standards of a top quality journal. Every original article is subjected to peer review. Only those that meet rigorous standards of peer review and contribute significantly to scholarly knowledge about advertising and its context are published here. Scholars are always able to access ASQ through the AEF’s website: www.aef.com. Most American colleges and universities also provide access to ASQ through library subscriptions.

Submissions to ASQ can be made at any time through an online submission portal: https://asq.manuscriptmanager.net/. Manuscripts should follow the Chicago Manual of Style. Our Call for Papers page has details about submissions.

Any questions about the journal can be directed to Emma Hymas, Managing Editor, at AdSocQuarterly@duke.edu.