Email Marketing’s Smartest Toolset
Connect your data, build your audience, and do your most successful marketing ever.
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Emma HQ
MANAGE & ORGANIZE EMAIL ACROSS MULTIPLE LOCATIONS
Our tiered Emma HQ platform includes an approvals dashboard, campaign management, asset and template sharing controls, and multi-account reporting from the activity dashboard.
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New Feature
SFTP CONNECT
Don’t see an integration that fits with your system? SFTP Connect is an  easy way to automatically update your contacts inside Emma regardless of your internal system.
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Marketing Automation
THE RIGHT EMAIL AT EVERY STEP OF THE CUSTOMER JOURNEY
The best email marketing is personal, relevant, and timely. With Emma’s marketing automation suite, you can check all three boxes for every subscriber.
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Trigger targeted messages based on subscriber activity
From website visits to recent purchases, Emma converts customer data into automated email that’s super relevant and super timely.

Deliver the perfect follow-up email
With Emma’s branching logic, whether or not someone opens an email or clicks a link becomes the trigger for the next campaign.
List Segmentation
AN EASIER WAY TO SEGMENT YOUR LIST
If you want to do successful email marketing, list segmentation is key. It’s why we built the smartest, most intuitive segment builder in the game.
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Dynamic Content
A PERSONALIZED EMAIL FOR EVERY SUBSCRIBER
Dynamic content lets you deliver unique content to each subscriber, all from one email. It’s ultimate personalization at scale.
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A/B Content Testing
TAKE THE GUESSWORK OUT OF YOUR MARKETING
Give your audience a vote in how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience and send the winner to the rest of your list.
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Landing Pages
CREATE A LANDING PAGE IN NO TIME FLAT
Build beautiful landing pages as easily as you would an email with our drag and drop editor. And the best part? You can publish them in a single click. No development time required.
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Email Editor
DESIGN GORGEOUS EMAIL THAT WINS THE INBOX
DRAG AND DROP EDITOR
Our email editor lets you focus on your content, not endless help documentation. And hey, it’s pretty fun to use, too.
IN PARTNERSHIP WITH

CODE YOUR OWN HTML
Use our HTML template builder and email inbox previews to design, test, and send custom emails that look great in any inbox.
Email Analytics
GET BETTER RESULTS WITH EVERY SEND
Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).
RESPONSE DASHBOARD
Precise, insightful reporting is critical so your team can use your data to do more of what’s working – and less of what’s not.
MAILING SCORE
We created a new metric to make it easier to see email performance at a glance, share your results, and benchmark against past mailings.
CLICK MAP
We’ll show you where people are clicking within the context of your actual email (on both desktop and mobile) so you can see what content works best.
Guestbook for iPad
BUILD YOUR EMAIL LIST FROM ANYWHERE WITH GUESTBOOK
Banish signup legal pads, clipboards, and that fishbowl full of business cards for good. Guestbook for iPad lets you collect email subscribers easily and in style, even when you’re not online.

Integrations
CONNECT WITH THE SERVICES YOU COUNT ON TO RUN YOUR BUSINESS
Emma partners with the best apps in the business to ensure that wherever your data lives, you can use it to power highly targeted campaigns that get results.
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LIST GROWTH & SEGMENTATION
SubscriptionsGuestbook for iPadList segmentationEmail signup forms
ANALYTICS & REPORTING
IntegrationsClick-based heat mapCompare emailsSubject line split testingA/B content testingEmail analytics
CAMPAIGN CREATION
Marketing automationEmail templatesDynamic contentMarketing calendarMulti-user accountsLanding pagesEmail inbox previewsEmail editor
EMMA HQ
Private labelingAsset and template sharingAccount-level permissionsTiered account structureAdmin dashboardEmma HQ Overview
Send email they can’t wait to open.
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