Egg Fiasco and the adidas UltraBoost DNA City Pack he designed. Photos from @eggfiasco on Instagram and adidas.com.ph
These new adidas sneakers designed by a Filipino graffiti artist will cost you P10,000
The noted muralist says his childhood memories in the Philippines inspired the design
ANCX Staff | Nov 25 2021
After Filipino toy designer Quiccs, another Filipino talent just showcased his world class artistry via a collab with global sportswear brand adidas. He is graffiti and mural artist Greg Guleserian, better known as Egg Fiasco.
In an Instagram post, Egg shares that his design of the adidas UltraBoost DNA City Pack was inspired by his childhood memories in the Philippines. Nope, his memories are not about playing teks or piko, or swimming in the river sa probinsya—the thirtysomethung Egg is referring in particular to his love for video games, a major obsession among kids of his generation.
“[We noticed na] yung vibrancy ng games na nilalaro namin is the same vibrancy ng mga tao sa Philippines and our culture... Marami tayong pakulo eh,” he shared at the shoe’s launch.
Brainstorming with fellow Filipino artists, the Iloilo native realized playing video games has been one their favorite topics of discussion, so it was just natural that it provided the inspiration for his shoe.
If you look at Egg’s UltraBoost DNA City Pack, the sock liner mimics the design language of video games. Meanwhile, the virtual ‘potions’ and ‘elixirs’ typically used in games are represented in the pops of orange and gold against the shoe’s olive heel and navy upper. The artist’s fans will note that these colors, which are characteristic of the 90s video games aesthetic, are also close to Egg’s own palette for his graffiti work.
The shoe is possessed of the same energy and fearlessness the artist’s murals are known for. Hence, it’s one of the most exciting sneaker designs we’ve seen of late. It’s fun but it’s also grownup and sophisticated. Egg is thrilled to have been picked by adidas, along with six other creatives in the Southeast Asian Region. “I think, adidas saw the potential. [That graffiti], it’s not just the writing on the wall. The wall speaks,” says Egg. “adidas saw the potential of the message, and the energy behind those artists.”
A pair of Egg’s UltraBoost DNA City Pack shoes is priced at P10,000 and is already available in adidas' stores, at adidas.com.ph
, and the adidas app.
Bally’s new creative director Rhuigi Villaseñor. Photo from @bally on Instagram
Bally appoints Filipino Rhuigi Villaseñor as new Creative Director
Fluent in the language of streetwear and luxury, Villaseñor is tasked to reinvigorate the 171-year old Swiss label
ANCX Staff | Jan 19 2022
The American fashion bible WWD (Women’s Wear Daily), GQ and Highsnobiety reported Tuesday that the 171-year old Swiss fashion company Bally has appointed a new creative director—after five years of not having one. His name is Rhuigi Villaseñor, founder and creative director of Rhude, a high end men’s streetwear brand from Los Angeles whose clothes have been worn by the likes of Justin Bieber, Kendrick Lamar and rap titan Jay-Z.
“As a brand that is very dear to my heart, Bally has been worn in my family from generation to generation, from my grandfather to myself,” Villaseñor said in a statement.
Villaseñor is from the Philippines. His family moved to the US in 2001, when he was 9 years old. According to WWD, he “grew up in a one-bedroom apartment in Southern California’s San Fernando Valley.”
“I grew up having interest in all the things that I thought were luxurious because I'm coming from the perspective of an immigrant,” he told GQ in a 2021 feature
where he was painted as a young visionary with a rap superstar’s swagger and a fluency in high-living. The Villaseñors had a pretty good life in Manila, and before the migration, Rhuigi’s grandfather had a post in government— Erap’s, if one were to deduce it from the GQ profile. “I mean, he also ran, like, illegal businesses” the designer said of his lolo
. “Very Mafia guy.”
According to WWD, Villaseñor will continue to run his own label
—which produces ready-to-wear and accessories—on top of his new role. Nicolas Girotto, Bally’s CEO, has expressed complete faith in his appointee “to continue evolving the contemporary relevance of the brand.” He added in the WWD report: “I am excited by how his natural creativity and energetic spirit have made him one of the industry’s greatest idea generators and community builders.”
Villaseñor is extremely proud of the Bally appointment. “I have always admired the Swiss approach to luxury, its discreet representation of excellence, and symbiotic openness and care for the environment,” he said. “Nicolas [Girotto] and I connected on our shared vision, and it is with immense honor that I accept this challenge. I look forward to invigorating and modernizing the brand while respecting its longstanding tradition, sharing its story further with a wider community.”
Villaseñor’s first collection for the Swiss fashion company will be for the spring of 2023.
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