Welcome to the NAI's opt-out page where you can learn more about NAI members who deliver tailored online ads and your choices to opt-out of receiving them. To learn more about this tool and how it works, please scroll down to read More Info.
Select "Manage My Browser's Opt Outs" to see which participating NAI members may be engaging in Interest-Based Advertising on this browser and to choose which members' IBA activities you wish to opt out of.
Select "Opt Out of Audience Matched Advertising" to opt out from participating NAI members engaging in Interest-Based Advertising using your email.
The NAI opt-out page is provided as a convenience to the public, but the opt-out cookie is set by participating NAI members, who are solely responsible for setting opt-out cookies and honoring your requests. Because no technology is perfect, neither NAI nor its members warrant that the opt-out tool will be error-free or always work as intended. As a condition of offering this page, NAI expressly disclaims any and all liability whatsoever and however caused arising out of or relating to your use of this page or the actions or inactions of NAI members.
Some of the ads you see on the Web or in applications on your mobile device are tailored to your interests and based on your activity online or in the applications on your mobile device. This type of ad tailoring — sometimes called "interest-based" or "online behavioral" advertising — is enabled through various technologies, including browser cookies, mobile advertising identifiers as well as other non-cookie technologies. (You can learn more about non-cookie technologies from our FAQ on Non-Cookie Technologies). Tailored digital ads help support the free products, services and content you enjoy online. To help protect your privacy, NAI members voluntarily agree to the high standards established by the NAI Codes of Conduct when engaging in Interest-Based Advertising and Cross-App Advertising and are committed to providing you transparency and choice for these activities. This page was created to help users learn more about participating NAI member companies and the transparency and choice these members offer.
Select "More Info" to learn more about opting out of receiving tailored ads while using this browser.