Gyro created a new website for The Beat Museum. They wanted us to do more than capture the history of the Beats, but to also celebrate their wandering creative spirit.

We delivered an immersive experience that recreates the 1950s journey from New York to San Francisco that kickstarted the Beat movement, putting the user on the path of a traveler looking for something more.

The Beat Museum website from Paula Rogers on Vimeo.

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Information on the Beats is interspersed throughout the journey.



At the end of the trip, users can send digital postcards to friends and post on social media.



Visit the site.