Building and Measuring Impact for your Library Publishing Program
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Hello and welcome! This is course 2 in the Getting Started in Library Publishing series. This course focuses on how library publishers measure and extend the impact of their work. It covers how to identify and apply specific impact measures for publications, how to assess the performance of a publishing program and publication portfolio, and how to build an engagement strategy and evaluate its effects.
Course Content
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Module 1: Metatrends Impacting Library Publishing
5 Units | 1 Quiz
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Module Content
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Unit 1: Changing Roles, Funding and Revenue Models in Publishing
Unit 2: The Rise of Digital Content
Unit 3: Changes in Content Discovery
Unit 4: Changing User Needs and Content Formats
Unit 5: Module 1 Quiz
Impact Module 1 Quiz
Module 2: Strategic Planning for your Library Publishing Program
4 Units | 1 Quiz
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Unit 1: Knowing Your Organization’s Objectives
Unit 2: Strategic Plans for Library Publishing Programs & Presses
Unit 3: Methods and Guidelines for Developing Clear and Achievable Goals
Unit 4: Module 2 Quiz
Impact Module 2 Quiz
Module 3: Assessment Measures and Strategies
5 Units | 1 Quiz
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Unit 1: Getting Started with Assessment
Unit 2: Assessing Programs
Unit 3: Assessing Publications
Unit 4: Collecting and Analyzing Data
Unit 5: Module 3 Quiz
Impact Module 3 Quiz
Module 4: Strategies for Enhancing Discovery and Accessibility
9 Units | 1 Quiz
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Module Content
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Unit 1: Content Discoverability – Metadata
Unit 2: Content Discoverability – Identifiers
Unit 3: Metadata Management and Standards
Unit 4: Indexing
Unit 5: Search Engine Optimization
Unit 6: Accessibility
Unit 7: Web Accessibility Guidelines
Unit 8: Universal Design
Unit 9: Module 4 Quiz
Impact Module 4 Quiz
Module 5: Outreach, Engagement, and Collaboration for Impact
5 Units | 1 Quiz
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Unit 1: Outreach vs Engagement
Unit 2: Conducting a Stakeholder Analysis
Unit 3: Conducting a Campus Publishing Inventory
Unit 4: Engaging with Underrepresented and Diverse Voices
Unit 5: Module quiz
Impact Module 5 Quiz
Module 6: Marketing, Promotion and Publicity
9 Units | 1 Quiz
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Unit 1: Branding
Unit 2: Audience Targeting
Unit 3: Copyrighting
Unit 4: The Integrated Marketing Plan
Unit 5: Promotional Activities
Unit 6: Publicity
Unit 7: Promotional Events
Unit 8: Exhibits and Conference Promotions
Unit 9: Module 6 Quiz
Impact Module 6 Quiz
Module 7: Social Networking
4 Units | 1 Quiz
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Module Content
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Unit 1: Social Media Trends
Unit 2: Developing a Social Media Strategy
Unit 3: Stickiness, Spreadability, and Likeability
Unit 4: Module 7 quiz
Impact Module 7 Quiz
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Andrea Pritt on Module 1: Course Introduction
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Andrea Pritt on Module 1: Course Introduction
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