| Series |
Conversations with Giants |
|
Conversations with Giants.
|
| Note |
Originally released by Epsilon, 2017. |
|
Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018. |
| Contents |
Tracking Culture Changes (6:37); Using Data to Understand Customers (3:36); Advertising With a Social Cause (5:11); Multicultural Advertising (3:27); Background and Strategist Role (8:03); Advice for Young People in Advertising (2:44); Credits: A Conversation With Toygun Yilmazer: Conversations with Giants (0:27); |
| Note |
Access requires authentication through Films on Demand. |
| Summary |
As chief strategy officer of TBWA\Istanbul, Toygun Yilmazer knows data. He sits down with John to discuss the importance of knowing your consumer, using data insights to elevate the conversation, and using creativity for the good of society. |
| Note |
9 - 12, Academic/AP |
|
Streaming video file. |
|
System requirements: FOD playback platform. |
|
Closed-captioned. |
|
Title from distributor's description |
| Subject |
Advertising.
|
|
Communication.
|
|
Economics.
|
|
Marketing.
|
|
Mass media -- Study and teaching.
|
|
Occupations.
|
|
Professions -- Marketing.
|
|
Public relations.
|
|
Internet videos. |
| Local Subj. |
Films on Demand.
|
| Alt Author |
Infobase, film distributor.
|
|
Epsilon (Firm)
|
| Standard # |
150885 Infobase |
|
[150852]s Infobase |
|
