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Title
Conversational capital : how to create stuff people will love to talk about / by Bertrand Cesvet with Tony Babinski & Eric Alper.
Author
Cesvet, Bertrand, 1964-
Published
Upper Saddle River, N.J. : FT Press, ©2009.
Online Access
CNU access instructions.
Connect to this resource online.
Description
1 online resource (xii, 183 pages) : illustrations
Note
"A Sid Lee project."
Includes index.
Print version record.
Local Note
Safari ebooks
Subject
Branding (Marketing)
Local Subj.
OReilly Learning Platform: Academic Edition
Alt Author
Babinski, Tony.
Alper, Eric, 1985-
Sid Lee (Firm)
Standard #
9780136064114
0136064116
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Christopher Newport University | Paul and Rosemary Trible Library | Newport News, Virginia 23606
Innovative Interfaces, Inc.
