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Author Aaker, David A.
Title Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity/ David A. Aaker.
Imprint New York: Free Press, 2004.
 book jacket
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 Book Collection  HD69.B7 A25 2004    AVAILABLE

Descript xviii, 348 p.: ill.; 24 cm.
Local Note Donated by Emine Batislam.
Bibliog. Includes bibliographical references (p. [323]-327) and index.
Subject Branding (Marketing)
Brand name products -- Planning.
Brand name products -- Management.
Brand name products -- Valuation -- Management.
ISBN 0743249380
Alt Title Creating relevance, differentiation, energy, leverage, and clarity.
Donated by Emine Batislam.

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