Garena Will Not Have Publishing Rights for Riot’s New Games

The Singapore-based digital services company, however, will continue to be the Southeast Asian distributor for League of Legends.

This post might contain affiliation links. If you buy something through this post, the publisher may get a share of the sale.

We spoke to Riot Games executives in Singapore recently and we have official confirmation that Garena will not have publishing rights for Riot’s new and upcoming games.

Riot Games' General Manager for SEA, Hong Kong and Taiwan, Justin Hulog, and Head of Growth and Launch, Jennifer Poulson.

Riot Games’ General Manager for Southeast Asia, Hong and Taiwan, Justin Hulog, said although Garena played a pivotal role in expanding the League of Legends brand in the Southeast Asian region, the company faced a difficult job servicing the community “in a way that made sense for their business”.

“Moving forward, Garena will still publish LoL but we (Riot) will self-publish where it’s possible for our new games.

 

“We want to make sure players are heard and have direct conversations with them. For the new games, we are building a team here (in Singapore), holding events and distributing games directly as part of efforts to align with the ecosystem,” he said.

Hulog said the biggest goal Riot Games had yet to achieve was the ability to deliver games directly to its customers.

“We want to have conversations and serve the community directly. We’re looking for the brightest minds to serve the market more effectively.

 

“It’s a market we care about. It is important to develop ways to listen and talk to players and give feedback to developers to make changes. The first priority is building the Singapore team and office.”

Hulog made it clear that players of Riot’s upcoming games do not have to post their comments and feedback on a designated forum.

“Rather, we are following all the channels used by players, including Reddit and Facebook. Instead of forcing players into a specific forum, we will build teams to go into these places of conversation. The conversation only matters if we can help change things.”

This post might contain affiliation links. If you buy something through this post, the publisher may get a share of the sale.
In This Article

League of Legends

Riot Games | Oct. 27, 2009
  • Platform
  • Macintosh
  • PC
More Like This
Comments