[00:00:04.700]
When you are thinking about opening or expanding a business,
[00:00:06.900]
it's important to research your market
[00:00:09.000]
and assess the potential for success or
[00:00:11.099]
failure.
[00:00:13.199]
DemographicsNow can help you calculate business closure
[00:00:15.300]
percentages within your industry
[00:00:17.399]
part of a larger risk assessment
[00:00:20.399]
Start in the People & Companies tab's
[00:00:22.399]
Business List and enter the geography
[00:00:24.699]
you'd like to assess by selecting options
[00:00:26.899]
from the geography list or by
[00:00:28.899]
typing in a location.
[00:00:31.100]
the Business Type options allow you to
[00:00:33.100]
find the number of businesses currently operating
[00:00:35.100]
within your industry. You can
[00:00:37.200]
browse classification codes to make your selection
[00:00:39.200]
or use keywords
[00:00:41.200]
to search for the appropriate industry.
[00:00:44.200]
Once you've made your selection,
[00:00:46.200]
click search to identify the number of businesses currently
[00:00:49.000]
in operation.
[00:00:52.700]
Once you've identified the number of open businesses
[00:00:54.799]
use the special select menu
[00:00:56.899]
to include out of business companies
[00:00:58.899]
and calculate the percentage of successful
[00:01:01.000]
companies as well as business closures.
[00:01:07.799]
use this information as part of a broader
[00:01:10.099]
assessment to help you determine the level
[00:01:12.099]
of risk of your business idea or expansion opportunity.
When you are thinking about opening or expanding a business,
[00:00:06.900]
it's important to research your market
[00:00:09.000]
and assess the potential for success or
[00:00:11.099]
failure.
[00:00:13.199]
DemographicsNow can help you calculate business closure
[00:00:15.300]
percentages within your industry
[00:00:17.399]
part of a larger risk assessment
[00:00:20.399]
Start in the People & Companies tab's
[00:00:22.399]
Business List and enter the geography
[00:00:24.699]
you'd like to assess by selecting options
[00:00:26.899]
from the geography list or by
[00:00:28.899]
typing in a location.
[00:00:31.100]
the Business Type options allow you to
[00:00:33.100]
find the number of businesses currently operating
[00:00:35.100]
within your industry. You can
[00:00:37.200]
browse classification codes to make your selection
[00:00:39.200]
or use keywords
[00:00:41.200]
to search for the appropriate industry.
[00:00:44.200]
Once you've made your selection,
[00:00:46.200]
click search to identify the number of businesses currently
[00:00:49.000]
in operation.
[00:00:52.700]
Once you've identified the number of open businesses
[00:00:54.799]
use the special select menu
[00:00:56.899]
to include out of business companies
[00:00:58.899]
and calculate the percentage of successful
[00:01:01.000]
companies as well as business closures.
[00:01:07.799]
use this information as part of a broader
[00:01:10.099]
assessment to help you determine the level
[00:01:12.099]
of risk of your business idea or expansion opportunity.