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Spotify adds timestamped podcast sharing and other social features
Sarah Perez
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Image Credits: Spotify
On the heels of its expanded partnership with Facebook, Spotify this morning announced new sharing features that broaden the way Spotify content, including both music and podcasts, can be shared across social media. As part of this, Spotify’s Canvas feature, which adds a looping, visual art experience to songs, is being improved. Spotify will also now allow users to share a timestamped link to a podcast, which allows users to tune into a particular moment of the podcast episode.
Previously, if you wanted to share a podcast episode, you could only post the link to the entire episode. But many times, people want to comment on or discuss a particular part of an episode. Now, they’ll be able to do so by using the “switch to share” feature at the current playtime, after tapping the “share” button while listening to the show.
This is a toggle switch that lets you share from the timestamp where you’ve paused the show. After turning this on, you’re able to choose where you want to share to — like Instagram, Facebook (Stories or Feed), Snapchat, Twitter, WhatsApp, SMS and more.
Image Credits: Spotify
The feature also could potentially be used for podcast marketing purposes. Typically, creators post an interesting clip from their latest episode that includes a link to the episode. But Spotify’s new feature could entice someone to tune in at a particular part, then continue listening. They may even choose to follow the podcast after doing so, as they’ll have already found themselves in the Spotify app. While it may not replace other marketing — not everyone uses Spotify, after all — it could serve as a handy supplement to the creator’s existing promotional activity.
The update to Spotify’s Canvas, meanwhile, is a smaller improvement. Now, users are able to preview their social share across Instagram Stories and now Snapchat, to see how it will appear. Before today, Canvas art could only be shared to Instagram Stories.
Spotify notes that social sharing features had become a more important aspect of using its service during the pandemic, as in-person concerts and fan events had been shut down. Artists and creators still want to engage with their fans, but have had to do so remotely and digitally. And fans want to support their favorites by posting their content to social networks where others can discover them, too.
Facebook announced last week an expanded partnership with streaming music service Spotify that would bring a new way to listen to music or podcasts directly within Facebook’s app, which it called Project Boombox. Today, the companies are rolling out this integration via a new “miniplayer” experience that will allow Facebook users to stream from Spotify … Continue reading
The new sharing features are a part of Spotify’s larger investment in expanded social media distribution, which recently led to its partnership with Facebook on something the social network called “Project Boombox.” Facebook in April introduced a new miniplayer that streams Spotify’s music and podcasts from the Facebook app. That way, users can listen while they scroll, with Spotify playing in the background. But Spotify’s deal with Facebook doesn’t limit it from making it easier to share to other platforms, as well, as these new features indicate.
Spotify says the new features are rolling out now to global users on both iOS and Android.
If we want podcasting to continue to scale beyond its current and projected advertising revenue heights, we need to resolve some fundamental challenges.
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