Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.
Your first marketer will have an outsized impact on team dynamics as well as the overall strategic direction of the brand, product and company.