Jason Dressel

Jason Dressel Contributor Share on X Jason Dressel is president of History Factory, which helps companies use their history and heritage to enhance and transform strategy, positioning, marketing and communication.

Jason Dressel is president of History Factory, which helps companies use their history and heritage to enhance and transform strategy, positioning, marketing and communication.

The Latest from Jason Dressel

For tech firms, the risk of not preparing for leadership changes is huge

A change of command is one of the most delicate moments in the life cycle of any organization. If mishandled, the transition from one CEO to the next can result in massive downsides.