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Thursday, April 18, 2024

Green, safe, smart — the Zoobop beauty care brand checker is good for you and the planet

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Zoobop announces the launch of its free-to-use platform through which a user may check any personal care brand in the world.

This is the smartest, safest, and quickest way to find, compare and buy beauty and personal care products. Being one of the world’s few personal care brand checkers, it’s a great tool to help users make better choices for themselves and for a greener planet.

On Zoobop, type any personal care brand and it instantly provides a brand score on a scale of 0 to 5 (0 is extremely poor and 5), recommends better products while giving an easy option to buy on the Zoobop Shop.

Zoobop’s research covers thousands of global brands — it has taken over 4 years to put it together.

“I believe people will make better choices if they are better informed. Zoobop has been developed to provide clarity and information to users so that they can simply check whether the brand they are using ticks all the boxes of being safe, green, honest, and cruelty-free,” said Sonali Purewal, the co-founder and visionary behind Zoopop.

“Before Zoobop, I was spending hours using multiple resources & online research before selecting a brand that met these ethical criteria. I thought that there had to be a better way and so Zoobop was born” she added.

Over 80 per cent of beauty and personal care products used daily have polluting and toxic ingredients that have a high environmental impact and are linked to health issues such as cancer. They also cause allergies.

While using cosmetics, a woman applies on an average over 100 different chemicals on herself every day. Men’s cosmetics have over 50 different chemicals.

Buying safer and greener beauty products

This knowledge has led to the rapid rise of clean and green beauty as most people are looking to buy safer and greener. However, this has created another problem as most personal care brands are now marketing themselves to be greener and safer than they are.

Till Zoobop, there was no easy way to be able to differentiate between brands that are genuinely safe and green versus brands that are pretending to be.

“We love Zoobop because it makes us pretty and keeps us responsible with our skins safe, non-toxic, ethically sourced, and produced goodies,” said TV personalities, Rocky & Mayur.

“Our newly launched website makes it super easy for you to be able to search, check and even compare brands using our proprietary Zoobop score which is completely based on data. Users can further explore various parameters of the score like specific ingredients that are considered unsafe or use of recyclable materials by the brand. We additionally enable you to discover green brands’ basic categories like skincare, bath, and body, makeup, baby, etc. along with providing green product recommendations based on your budget and location. All this from our growing brand database of 3000 and more,” said Kunal Mohiuddin, co-founder of Zoobop.

Quick facts

Zoobop Me Works Private Limited helps customers make better choices for a greener planet. Its personal care brand checker declutters a very crowded personal care space by providing clarity on a brand and its products so that customers can make better more informed decisions.

Zoobop has a database of over 3,000 brands that have been analysed in detail on ingredient safety (toxic concerns), green (eco concerns), honest (ingredient transparency) and cruelty-free (animal testing policies). It is the only platform that assesses brands on such dimensions with a simple bop (search).

(ThePrint ValueAd Initiative content is a paid for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)

 

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