Decentralisation is not a new concept, although it is attributed closely to Blockchain Technology. It’s an apt attribution as the technology came with a revolutionary vision to decentralise money and everything attached to it. We can debate endlessly over which system (centralised or decentralised) is better or not, but the truth is, our world needs both to function. And there is certainly a lack of decentralisation to balance the other.
Just like the Internet began a new era of information and its decentralisation, Blockchain is leading the way to decentralising financial services. Two of the biggest roadblocks blockchain businesses face are — resistance from authorities and the lack of outreach to the general public.
This is the problem which Blockwiz, the global crypto marketing agency, solves. Marketing blockchain businesses is very different from conventional marketing and their solutions are deeply ingrained in the organisation’s core.
The Canada-headquartered agency is among those who have had a completely remote working culture since the beginning. The entire team is based across India, Canada, USA, and several other parts of the world. And yet, they have found a way to stay together and keep performing without any major hiccups.
Dev Sharma, the founder and CEO of Blockwiz, said: “Being a crypto marketing agency and working closely with the Blockchain industry helped us develop this understanding of decentralisation and accountability in our work culture too. Our team is spread across geographies, but they are owners of their work while also being collaborative with each other.”
“This automatically enhances a sense of responsibility and a high level of efficiency. That’s the power blockchain technology aims at and that’s the power that fuels us. All we do is make sure everyone is taken care of and connected to each other in a just environment,” he added. “We do not point fingers, we hold hands! “Speaking figuratively of course!”
Remote Work: The Strategy to Break Boundaries
The most important advantage of remote working culture is the time and expense management for all our members, said Sharma. Everyone saves time and resources they would have spent on traveling, dining out, and many of the small things.
The other most important factor for the organisation is that we can hire anyone who’s talented wherever they are, without any boundaries and complications of living in a particular place. This empowers us as a team and as individuals.
The Power of Knowledge and Independence
There are a few important things that our working culture is defined by. Number one is ownership of work. Every member is motivated to achieve more than just their work. Secondly, we support everyone in their learning, conducting workshops and sessions among ourselves to share knowledge. In between meetings, we also drop work and just talk to each other here and there. This is the third and probably the most important of points.
We have also invested in software like Slack for communications and Clickup for project management. We also have Kahoot, a web app we use for fun activities, our Cryptowiz challenges and some internal quizzes to test our knowledge on important topics. They add to our efficiency of work, learning, direct communications, and a lot of knowledge sharing.
Fun Fact: You can buy a Lamborghini with Bitcoin. And that the first pizza bought from Bitcoins turned out to be 1000x more expensive than a Lamborghini Aventador at current value.
All this has created an environment for your young enthusiastic team to go beyond the call of duty more times than we can count. Every now and then, someone will come up with new ideas and projects that they want to work on. We are a company where we don’t just hire talent but also create more. Even our clients appreciate this entrepreneurial spirit in our team.
The Culture of Connections
Our team is very connected among themselves. Being a multi-dimensional agency when it comes to services, we have quite a bit of video calls going on. And like I said, we take time to talk beyond work too. We also have weekly company calls on Mondays that are strictly video calls, and we do a lot of fun activities on those, almost in party mode. There’s a monthly Cryptowiz challenge where the winner gets rewards in Ethereum (ETH). We socialise a lot, considering it is almost always during calls, discussions, and meetings.
Having a global team enables us to learn more, achieve more, and enjoy our work a lot. At Blockwiz, our goal is to provide the best crypto marketing services to our clients and the best working lifestyle to our team. And it shows in our work ethics and client reviews. We are growing fast and now you know our secret.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)