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Last Revision Date — July 26, 2021
The University of Michigan recognizes and values the privacy of the university community members and its guests, and strives to be the leaders and best in the ways in which we manage your personal information. This value is reflected in Regent’s Bylaw Sec. 14.07. Privacy and Access to Information, which states in part:
“In collecting, utilizing, and releasing information about individuals associated with the university, the university will strive to protect individual privacy, to use information only for the purpose for which it was collected, and to inform individuals of the personal information about them that is being collected, used, or released.”
In principle, the University of Michigan strives to:
This scope of this notice applies to our practices for gathering and disseminating information related to the University of Michigan main website ( It is meant to provide you an overview of our activities that require the processing of personal information and our approach to protecting privacy. Please be advised that specific schools, departments, units, clubs, and other groups may have specific privacy notices for their activities related to their collection and processing of your personal information.
Our Accountability
At the University of Michigan, we strive to appropriately manage, secure, and keep private and confidential the personal data entrusted to us.
How We Collect Information
The University of Michigan collects personal information in the following circumstances:
Our goal is to limit the information we collect to the information needed to support our business.
What Type of Information Do We Collect
During a user visit to, we automatically collect and store certain information about the visit. Information collected includes:
In addition, the University of Michigan collects information from users that visit or through University of Michigan contracted-for third-party advertising and marketing providers (ex: Google Analytics, and Google Adworks). Information collected may include:
The University of Michigan website also may provide opportunities for site visitors to voluntarily provide personally identifiable information, such as their email address, name, telephone number or street address.
How This Information Is Used
The University of Michigan collects and uses information about user visits to allow the university to monitor website performance, make improvements to site navigation and content, and better market to prospective students and other audiences.
The university may also collect and use personal information provided by site visitors for educational programs (e.g., related to admission), administrative purposes (e.g., related to employment), or university engagement (e.g., attending a university sponsored event).
We may occasionally process other personal information for other legitimate and specific purposes. When these situations occur, we will endeavor to inform you of such occasional processing activities, since transparency is one of our core principles for using personal information for the purposes for which it was collected.
With Whom This Information Will Be Shared
The University of Michigan does not sell or rent your personal information. We may, however, share your personal information in limited circumstances, such as with service providers that support business activities. We require our service providers to keep your personal information secure. We do not allow our service providers to use or share your personal information for any purpose other than providing services on our behalf.
We may also share your personal information when required by law, or when we believe sharing will help to protect the safety, property, or rights of the university, members of the university community, and university guests.
What Choices You Can Make About Your Information
To enhance your experience, we may place “cookies” on your computer or device. Cookies are files that store your preferences. When you access, the following cookies may be placed on your device, depending on your web browser settings. Our website uses the following types of cookies:
DoubleClick Cookies
Purpose: DoubleClick, which is run by Google, uses cookies to improve advertising. The cookies collect information specific to your browsing activity and keep it linked to your unique cookie ID. See DoubleClick’s cookie policy .
Opt-out: You can opt out of Google’s add personalization from Google Ads Settings .
Google Analytics Cookies
Purpose: Google Analytics cookies count visits and traffic sources in order to measure and improve the performance of our website. See details about Google Analytics’ usage of cookies on websites and privacy policy .
Opt-out: Find out more about managing cookies through your browser .
CrazyEgg Cookies
Purpose: CrazyEgg Cookies provide information on how visitors use our website. See here the Privacy Policy and the Cookie Policy of CrazyEgg.
Opt-out: Find out here on how to opt out .
Social Media Plugins
Some of the pages on our website have embedded social media sharing buttons. Social media platforms use cookies or other tracking technologies when a button is embedded on our website. We do not have access to, or control of, any information collected through these buttons. The social media platforms are responsible for how they use your information. For specific privacy controls on how these buttons track how users access our website, see the cookies policies of Twitter , Facebook , Pinterest , LinkedIn , Instagram and YouTube .
How Information Is Secured
The University of Michigan recognizes the importance of maintaining the security of the information it collects and maintains, and we endeavor to protect information from unauthorized access and damage. The University of Michigan strives to ensure reasonable security measures are in place, including physical, administrative, and technical safeguards to protect your personal information.
Privacy Notice Changes
This privacy notice may be updated from time to time. We will post the date our notice was last updated at the top of this privacy notice.
Who to Contact with Questions or Concerns
If you have any concerns or questions about how your personal data is used, please contact our Privacy Office at You can also contact us at 500 S State St, Ann Arbor, Michigan, 48109.
We strive to promptly respond to your request, and will do our best to address your concern. However, if you believe we have not been able to deal with your concern appropriately, you have a right to complain to your local data protection authority. You also have the right to submit a complaint in the Member State of your residence or place of work of an alleged infringement of the GDPR.
Notice specific to persons under the age of 13 or their parents or guardians
Please click here for notice specific to persons under the age of 13 and their parents or guardians
Notice specific to persons within the European Union
Please click here for notice specific to persons within the European Union
View our Privacy Statement
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