A decision sequence analysis of developments in marketing communications

By: Ray, Michael LMaterial type: BookBookSeries: Marketing Science Institute, Working paper, Preliminary research reportPublication details: Cambridge,Mass Marketing Science Institute 197Description: 32 pSubject(s): Advertising research | Marketing - Mathematical modelsDDC classification: 658.8
List(s) this item appears in: 2.MARKETING
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Item type Current library Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Move to KLMDC 		KLMDC Dining Hall Rack No.41B 658.8 R2D3 (Browse shelf(Opens below)) Available 68898

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