Facebook: the inside story
Material type:
BookPublication details: UK Penguin Business 2020Description: viii, 583 p. Includes bibliographical references and indexISBN: 9780241297940Subject(s): Facebook - History | Facebook - Social aspects | Zuckerberg, MarkDDC classification: 302.30285 Summary: In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. But the site caught on like wildfire, and soon students nationwide were on Facebook.
Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world with over 2.23 billion global users.
Love it or hate it, there is no denying the power and omnipresence of Facebook in daily life. And in light of growing scandals surrounding election-influencing 'fake news' accounts, the mining of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the international conversation.
https://www.penguin.com.au/books/facebook-9780241297971
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library General Stacks | Rack 8-B / Slot 317 (0 Floor, West Wing) | Non-fiction | 302.30285 L3F2 (Browse shelf(Opens below)) | Available | 201663 |
Table of Contents
ZuckNet
Ad-boarded
Thefacebook
Casa Facebook
Moral dilemma
The book of change
Platform
Pandemic
Sheryl world
Growth!
Move fast and break things
Paradigm shift
Buying the future
Election
P for propaganda
Clown show
The ugly
Integrity
The next Facebook
Epilogue.
In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. But the site caught on like wildfire, and soon students nationwide were on Facebook.
Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world with over 2.23 billion global users.
Love it or hate it, there is no denying the power and omnipresence of Facebook in daily life. And in light of growing scandals surrounding election-influencing 'fake news' accounts, the mining of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the international conversation.
https://www.penguin.com.au/books/facebook-9780241297971
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