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Encyclopædia Britannica, Inc. and its related
companies ("Britannica") recognize the importance of protecting
the privacy of Personal Information collected about its Users.
"Personal Information" includes, but is not limited to, usage
data, along with the name, address, telephone number, e-mail address,
and credit card and salary information of Britannica.com Users.
Therefore, Britannica does not sell or otherwise disclose any
individually identifiable Personal Information about any User
without an express and informed consent of such User. Nor does
Britannica include in Britannica.com any functionality for performing
"reverse searches" to identify Britannica.com Users from their
e-mail addresses. However, Britannica reserves the right to analyze
and utilize User data in order to more effectively optimize the
User experience and to present certain opportunities to Users
for their benefit. Britannica also reserves the right to share
with its partners and third parties some Personal Information
on the aggregate basis only and provided that such use of Personal
Information does not violate any expectations of privacy of or
agreement with any Britannica User. Britannica has adopted this
Privacy Policy to inform Britannica.com Users how it does collect,
store, and use Personal Information. Britannica's intent is to
balance its legitimate business interests in collecting and using
Personal Information against the reasonable expectations of privacy
of its Users.
1. Collection
Britannica collects Personal Information during e-mail and site
registration, store purchases, and other user registration processes.
In addition, Britannica collects Personal Information from Britannica.com
Users in the form of usage data (for example, length of session,
pages viewed, etc.) for use as provided in paragraph 3 below.
2. Cookies
"Cookies" are pieces of information that Britannica transfers
to the hard drives of Britannica.com Users for record-keeping
purposes. Britannica places Cookies with Britannica.com Users
visiting from advertising banners and hyperlinks on other websites
to track the success of a particular advertising campaign or marketing
program. In addition, Britannica places Cookies with Britannica.com
Users to provide them with seamless access to Britannica.com,
since storing their user name and password in a Cookie eliminates
the need to reenter that information on every page. (Note: Browsers
set to provide notice when a Cookie is placed will prompt Britannica.com
Users to accept or reject the Cookie.) The use of Cookies is an
industry standard and occurs at most major Web sites.
3. Usage
Britannica uses Personal Information for: developing enhancements
to Britannica.com; marketing and promotional purposes (for example,
offering Britannica.com Users the opportunity to take advantage
of special promotions and acquire Britannica products and products,
services and offerings of Britannica partners); and evaluating
Britannica.com usage by analyzing and otherwise using Personal
Information and related data in the aggregate, but not with respect
to any individual Britannica.com User.
In addition, Britannica uses Personal
Information to direct e-mail to Britannica.com Users who provide
their e-mail address in connection with specific promotions (for
example, receiving notice of winning a Britannica contest), or
to direct e-mail regarding Britannica.com updates and service
enhancements to Users who opt in either during the Britannica.com
subscription process or afterwards.
4. Third Parties
Britannica may provide demographic information in the aggregate
regarding Britannica.com Users to third parties in connection
with Britannica advertising campaigns and marketing programs;
however, no Personal Information relating to any individual Britannica.com
User is disclosed without express consent of such User. In addition,
any such User may withdraw his/her consent at any time.
5. Children
Children should always ask parents for permission before: providing
any Personal Information to Britannica; or purchasing any products
or services from Britannica. Britannica expressly adheres to all
laws and policies related to children's privacy.
6. Security
Britannica only collects Personal Information to the extent deemed
reasonably necessary to serve its legitimate business purposes,
and it uses state-of-the-art security technology to ensure the
security, integrity, and privacy of all Personal Information.
In addition, Britannica uses security measures in connection with
the collection and transmission of Personal Information during
the Britannica.com registration process. Nonetheless, Britannica
is not responsible for any breach of its security or for the actions
of any third parties that may obtain any Personal Information.
7. Removal or Update of Personal
Information
Britannica.com Users may update their Personal Information or
remove their Personal Information from Britannica distribution
lists via any of the means listed below. Please be sure to include
the following information in your correspondence:
- Your e-mail address
- Your first and last name
- The service or section of the site to which you are registered/subscribed
Via e-mail- Send an e-mail request
to customerservice@us.britannica.com.
Via fax- Send a fax to (312)
294-2104.
Via postal mail- Write to the
following address:
Britannica Customer Service, Attn: Removal
310 South Michigan Avenue
Chicago, IL 60604
8. Changes to Policy
Britannica reserves the right to change this Privacy Policy at
any time by notifying Britannica.com Users (through posting a
notice at this location or by e-mail) of the existence of a new
Privacy Policy or any updates.
9. Advertising
This site uses the services of third parties for the serving and/or
targeting of ads, promotions and other marketing messages. To
do this, such parties collect and store anonymous data typically
through the use of cookies.
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