Britannica collects Personal Information during e-mail and site registration, store purchases, and other user registration processes. In addition, Britannica collects Personal Information from Britannica.com Users in the form of usage data (for example, length of session, pages viewed, etc.) for use as provided in paragraph 3 below.
Britannica uses Personal Information for: developing enhancements to Britannica.com; marketing and promotional purposes (for example, offering Britannica.com Users the opportunity to take advantage of special promotions and acquire Britannica products and products, services and offerings of Britannica partners); and evaluating Britannica.com usage by analyzing and otherwise using Personal Information and related data in the aggregate, but not with respect to any individual Britannica.com User.
In addition, Britannica uses Personal Information to direct e-mail to Britannica.com Users who provide their e-mail address in connection with specific promotions (for example, receiving notice of winning a Britannica contest), or to direct e-mail regarding Britannica.com updates and service enhancements to Users who opt in either during the Britannica.com subscription process or afterwards.
4. Third Parties
Britannica may provide demographic information in the aggregate regarding Britannica.com Users to third parties in connection with Britannica advertising campaigns and marketing programs; however, no Personal Information relating to any individual Britannica.com User is disclosed without express consent of such User. In addition, any such User may withdraw his/her consent at any time.
Children should always ask parents for permission before: providing any Personal Information to Britannica; or purchasing any products or services from Britannica. Britannica expressly adheres to all laws and policies related to children's privacy.
Britannica only collects Personal Information to the extent deemed reasonably necessary to serve its legitimate business purposes, and it uses state-of-the-art security technology to ensure the security, integrity, and privacy of all Personal Information. In addition, Britannica uses security measures in connection with the collection and transmission of Personal Information during the Britannica.com registration process. Nonetheless, Britannica is not responsible for any breach of its security or for the actions of any third parties that may obtain any Personal Information.
7. Removal or Update of Personal Information
Britannica.com Users may update their Personal Information or remove their Personal Information from Britannica distribution lists via any of the means listed below. Please be sure to include the following information in your correspondence:
Your e-mail address
Your first and last name
The service or section of the site to which you are registered/subscribed
Via e-mail- Send an e-mail request via our Online Form.
Via fax- Send a fax to (312) 294-2104.
Via postal mail- Write to the following address:
Britannica Customer Service, Attn: Removal
310 South Michigan Avenue
Chicago, IL 60604
8. Changes to Policy
© 2003 Encyclopædia Britannica, Inc.