You are at: Home / Privacy Policy
Privacy Policy
- Collection
Britannica collects Personal Information during email and newsletter
registration, store purchases, and other user registration processes.
In addition, Britannica collects Personal Information from Britannica.com.au
users in the form of usage data (for example, length of session,
pages viewed, etc.) for use as provided in below.
- Usage
Britannica uses Personal Information for: developing enhancements
to Britannica.com.au; marketing and promotional purposes (for
example, offering Britannica.com.au users the opportunity to take
advantage of special promotions and acquire Britannica products);
and evaluating Britannica.com.au usage by analysing usage data
in the aggregate, but not with respect to any individual Britannica.com.au
user. In addition, Britannica uses Personal Information to direct:
email to Britannica.com.au. Users who provide their email address
in connection with specific promotions (for example, receiving
notice of winning a Britannica contest); email regarding Britannica.com.au
updates
either during the Britannica.com.au subscription process or afterwards;
and postal mail to Britannica.com.au users containing new registration
packets and periodic newsletters.
- Third Parties
Britannica may provide demographic information in the aggregate
regarding Britannica.com.au users to third parties in connection
with Britannica advertising campaigns and marketing programs.
- Security
Britannica only collects Personal Information to the extent deemed
reasonably necessary to serve its legitimate business purposes,
and it uses state-of-the-art security technology to ensure the
security, integrity and privacy of all Personal Information. In
addition, Britannica uses security measures in connection with
the collection and transmission of Personal Information during
the Britannica.com.au registration process. Nonetheless, Britannica
is not responsible for any breach of its security or for the actions
of any third parties that may obtain any Personal Information.
- Changes
Britannica reserves the right to change this Privacy Policy at
any time by notifying Britannica.com.au users (through posting
a notice at this location or by email) of the existence of a
new Privacy Policy or any updates.
Back to top
|