Internet Marketing Solutions by Options.

Chances are, you already use a broad range of media in your advertising, direct marketing and communication programs, but where do online and ebusiness fit in? Have you successfully integrated email and web site activities into your existing programs to maximise opportunities – or are you still trying to get them right? Yes? No? Sort of?

In Australia, it has become increasingly obvious that a solid online presence is vital in today's marketing mix. After all, with 11 million Australians regularly using the Internet to access information, search for products, make payments and buy online, you've got to be there with real presence and recognition.

More companies are realising that without a superior ebusiness strategy, they are missing out on valuable opportunities. Opportunities to motivate and stimulate sales when customers are in the frame of mind to buy.

Talk. The first step to a better solution.

At Options, translating your existing offline marketing strategies to online is not as difficult as you may think. The first thing we do is consult with you to understand what you want to achieve online and your objectives for the internet.

Our approach is based around your business issues, not just the technology. We can then recommend the best solutions and the right mix of ideas, so there is true synergy with your mainstream activities.

Superior research is the key.

We have extensive research and experience on what works and what doesn't, in Australia and overseas.

For instance: What's a turn off online. The hot buttons to push. How to trigger response and more click throughs to a web site. What do people really search for when they are looking for product information? Even if you don't have a big budget TV commercial or magazine campaign to support your online activities, you can still make a memorable impression online. A strategically designed web site with carefully crafted, creative copy and supporting visuals can be strong enough to make someone want to know more and visit a store to buy.

On a practical note, Options helps you to take advantage of our experience with both traditional and online marketing for a broad range of industries, from sports drinks to finance, pharmaceutical to travel. (Not just in Australia either. We have years of practical experience and knowledge gained from UK, USA, Hong Kong, Thailand and Indo China.)

The Total Solution

What can online do for your business?

• Reduce your advertising costs
• Reach your customers more efficiently
• Encourage loyalty and repeat purchase
• Attract qualified traffic to your website
• Boost your brand exposure and visibility
• Add a new edge to your creative work
• Provide online customer self service
• Streamline the sales process
• Speed up order checking
• Simplify product payment through less paperwork
• Inspire customers to buy more!