Arab Americans

Arab Americans trace their roots to 22 countries in Africa and Asia that share a common language and heritage. Arab Americans are of many religions. The majority of Arab Americans are Christian -- Eastern Orthodox (e.g., Greek Catholic, Maronite, Coptic, Assyrian, and Chaldean), Roman Catholic, and Protestant but Muslims are the fastest growing segment of the community. The large majority of Arab Americans are native-born Americans, and 82% are U.S. citizens.

The first large wave of Arab immigration to the United States began in the 1880s and continued into the early 20th century. The second began after World War II and has continued to the present. The 2000 population has been estimated at anywhere from 3 to 4 million. The Arab American Institute (AAI) believes there are about 4 million Arab Americans.

AAI explains that Arab Americans were undercounted in the 1990 Census, as were many other ethnic, minority, and immigrant populations. Because being of Arab heritage is an ethnicity, Arabs (like Hispanics) are not counted separately in the race question on the Census, but there is no separate ethnic question for Arabs. The long form of the Census includes an ancestry question, but 2000 data are not yet available. AAI data indicate that "most Arab Americans are of Lebanese or Syrian origin, but the population of  Egyptian, Palestinian, and Iraqi Americans has been growing steadily." According to 1990 Census data, the population is relatively concentrated: in 1990, two-thirds (66%) lived in ten states, and one-third (33%) lived in California, New York, and Michigan. About half (48%) lived in just 20 metropolitan areas; as of 1990 the top six were Los Angeles, Detroit, New York, Northeastern New Jersey, Chicago, and Washington, DC.

Largest Arab American Communities

A strategically planned and structured public relations program from Allied Media ensures that the appropriate communication appears in key media outlets, at the best time, to support client marketing goals.
We simplify the process of integrating communications through strategic positioning, creative branding and precise execution. Allied Media's programs ensure that publicity, promotion, or advertising is not the end result, but an overall effort to generate sales and maximize client's ROI. Click here for more information

MEDIA PLACEMENT

Allied Media works with more than 10 Radio Stations which broadcasts Arabic programs for different demographic groups.  We customize your campaign to efficiently reach your targeted audience. Click here for more details

Arab American publications are central to any effort to reach the consumer community.  In the U.S., publications are an inseparable part of the local Arabic community; delivering news that is specifically geared to the needs and concerns of the Arabic-American segment. 

Allied Media has built a longstanding relationship with a variety of Muslim and Arabic media outlets, making our agency invaluable in effectively planning and strategically placing your advertising campaign in Arab media.  We have a proven track record of delivering cost effective results to our clients.

MAJOR ARABIC NEWSPAPERS (CLICK FOR MORE)

AL HAYAT NEWSPAPER	AL SHARQ AL AWSAT	AL AHRAM NEWSPAPER	AL QUDS NEWSPAPER
AKHBAR AL YOUM	AL KHABAR	AL NAHAR	AL AHDATH AL MAGHRIBIA

NATIONAL & LOCAL ARABIC PUBLICATIONS (Click for more)

To reach out to the Arab American Population in the US, more than 70 publications are available nationwide. The publications target different demographics, business owners and social classes. Allied Media will help you plan the right campaign to reach your audience effectively.

DIRECT MARKETING

According to a study by Pitney Bowes, 65% of the total mail received by a household is direct mail. With so much competition for your market's attention, your message must be relevant and delivered in the most effective way. As direct mailing specialists, we're committed to our customer's success by organizing, managing, and providing access to all direct response disciplines.
Allied Media begins the process by defining your goals, and then selecting the most appropriate means to reach your audience.
Every printed piece (whether direct mail solicitation or brochure) speak volumes to the world about your company.  Allied Media ensures an individualized direct mailing campaign that effectively promotes your individual vision.

MEDIA PRODUCTION Click here for more

Allied-Media produces our award-winning graphics and videos at our local and fully equipped AMC PRODUCTION Studios. 

VIDEO Production for the Arab Market

• AMC Production editors work with top of the line equipment, offering tremendous number of effects, transitions, titling options, output formats and more. 
• Allied Media works with multi-lingual talents that will deliver your message successfully through commercial on-camera work or voice over dubs.
• The ability to produce content that is compatible with Middle Eastern and European systems (PAL, NTSC, SECAM).
• We work with outstanding translators to subtitle your video project or training video to an Arabic speaking audience.
• From storyboarding to post-production, we work with you to develop your infomercials, short documentaries, and short videos.

Watch some of our sample videos here.

PRINT (Graphic Design / Publishing)

• Allied Media uses top of the line graphic software to produce professional high quality posters, banners, postcards, and promotional prints.
• We use software developed exclusively for creating complex and innovative settings for laying out Arabic text, and with the most complete Arabic font library available.
• With our reverse layout feature we can easily convert a Left to Right document to a Right to Left one or vice versa, which is helpful when creating multilingual documents.
• Produce highly effective publicity campaigns to deliver your message to the Arab-American communities: youths, families, and voters.
• An understanding of effective business identity development and branding assures you professional memorable logo and product design.
• Understanding of magazine and newspaper standards to produce eye-catching ads and covers.
• Work with traditional artists to produce amazing calligraphy.
• The ability to translate information into clear concise educational graphics or informational booklets.
• Allied Media employs skilled artists who can work with you to develop effective storyboard designs for your video projects.

View our sample graphic design here.

MULTEMEDIA (Animation / Web)

• Allied Media works with the leading professional animation and web development software.
• AMC has the ability to capture your audience with a complete interactive Flash website, animation or game.
• AMC can design and develop a fully functional merchant website to suite your needs.

View our sample websites here.

Additional Resources

• Muslim American Demographics
• American Muslim Media Muslim Americans : Profile Healing the Nation Arab American Experience After September 11 Profiling & Pride: Arab American Attitudes and Behavior Since September 11 Community of Many Worlds: Arab Americans in NEW YORK Arab-American media grapple with attacks;  Newspapers, cable TV reflect struggle between politics and patriotism Arab-Americans Rise in Influence Arab American Community in Washington, DC Many American Muslims well off, college educated, poll shows Census Figures on Arab Population in US
• Citizens Carry America's Message Best. Privatize Public Diplomacy help manage and shape America's image abroad
• The True Soldiers of Allah Muslim Americans at the Crossroads: Reflections on September 11, 2001
• Muslim Americans reach out
• FBI courts relations with Arabs, Muslims But community leaders, bureau officials agree post-9/11 tensions remain
• 100 Questions And Answered About Arab Americans