Table of Content - Winter 2002/2003

What I Learned During the Economic Slump Features
What I Learned During the Economic Slump
David Pottruck, co-CEO of Charles Schwab, shares the sometimes painful lessons his company has learned over the past two years.
—a Context Interview

Sweet Dreams
Accor, the French hotel chain, finds spectacular growth online.
—by Richard Evans

The Drumroll, Please
Here are the winners of our prestigious 2002 Killer App Awards, as well as the, um, less-than-prestigious Road Kill Award.

Companies Are From Mars, Customers Are From Venus
Despite all the money and effort poured into them, customer-relationship-management systems often misunderstand or even ignore the customer and do more harm than good—as these three cautionary tales show.
—by Dale Buss

 
 
 

INSIGHT
All Together Now
The author argues that major innovations such as the Internet take shape in waves of cooperation—and that it's high time for us to work in unison again.
—by Andy Lippman


The Sky's No Longer the Limit
Why radio spectrum, regulated as a precious, scarce resource, may actually be almost infinite.
—by David Reed



OPENING REMARKS
WWW.ord to the Wise
—Paul B. Carroll,
Editor-in-Chief

The Write Stuff
Letters to the Editor.

Off the Cuff

    



Catalyst
Book Excerpt
A Narrow Escape
EBay offered to sell itself for a mere $40 million in the mid-1990s, but Times Mirror botched the chance.
—by Adam Cohen

Better Wishes
American Greetings shows how to overcome customers’ resistance to paying for content online.
—by Jim Spira and Josef Mandelbaum

Making the Cut
Although companies have made internal operations far more productive, there is still room to improve efficiency by tightening cooperation with partners.
—by Adam Gutstein

THE LAST WORD
Is It Synergy? Or Just Sin?

Mostly, the latter. Claims that acquisitions of companies will lead to synergy almost never pan out.
—by Paul Carroll




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